A network designed for a more intelligent and efficient transportation of vehicles and related goods
Automotive Logistics Redesigns Website for Enhanced User Experience
The Automotive Logistics website has undergone a significant transformation, aiming to connect and inform the global automotive logistics and supply chain community more effectively than ever before.
The new site boasts a modern design with a cleaner, more contemporary look and feel. It is now fully responsive and optimized for smartphones and tablets, adapting to any screen size without the need for pinching or zooming. This redesign caters to the growing trend of mobile usage, with 50% of users now accessing the site on mobile devices.
The navigation bar has been streamlined with clearer labels, and content is intuitively organized by function and topic. This makes it easier for users to find the information they need, whether they are interested in supply chain planning, finished vehicle logistics, packaging, EV logistics, tariffs, or regional market reports.
The site is built to feel intuitive and familiar, meeting the needs of users in the OEM, supplier, logistics, and technology provider industries. It aims to deliver timely insights, analysis, and real-time updates to help navigate uncertainty and turn disruption into opportunity.
Content is now easier to browse by format, including executive profiles, feature articles, reports, Red Sofa video interviews, and news. AI tools are now available for editors and content creators, optimizing copy, creating images, and sharing videos.
Enhanced website registration allows for simplified login and preference control. Users can now customize their experience to suit their interests and needs.
The new site reflects key functions across automotive logistics and core content pillars like digitalisation, sustainability, nearshoring, lean transformation, EV and battery logistics, and compliance and trade. It is designed to help users respond, adapt, and lead on various fronts.
Improved article tagging helps users discover content in their areas of interest more easily. Personalized and targeted content, as well as cross-sharing of content from a wider network of publications and events, will be introduced in the coming months.
The managing editor extends a heartfelt thank you to readers, partners, and friends for their support during the transition and invites feedback on the new site. The redesign is just the beginning, with a strong foundation laid for future improvements and content opportunities.
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