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Dreieich, a city in the Rhine-Main area, is facing a shortage of around 50 pedagogical specialists in its daycare centres. To tackle this issue, the city is launching a unique recruitment campaign that goes beyond the usual job ads and communication channels.
The campaign, developed and produced in-house, aims to leave no stone unturned in improving the staffing situation. It focuses on specialists who are currently missing in Dreieich, particularly those who live in the city but work elsewhere, as well as the three newly expanded or built facilities at Zeisigweg, Rückertsweg, and Am Lachengraben.
The core of the campaign is the website kitas-dreieich.de, which features presentations of all facilities, portraits, films, and pedagogical concepts. AI-generated films for TikTok are also part of the campaign, stepping out of the comfort zone to gain attention and visibility.
Claudia Scheibel, the city's communication manager, explains that the campaign combines classic advertising with innovative formats. It includes integrated QR codes for tracking visits to the website and recruitment measures that extend beyond the usual job ads and communication channels.
Mayor Martin Burlon is exploring new paths to address this issue, and the recruitment team, known for being young and creative, is analyzing trends to ensure the campaign's success. The measures will be evaluated based on access numbers on the platforms and visits to the website.
In addition, the city of Offenbach is offering a free newsletter for updates on city and district news. Subscribing to this newsletter does not involve spam, and users should check their inbox or spam folder to confirm their subscription.
The job market in the Rhine-Main area is highly competitive, and the usual turnover in the daycare centres has not been offset by previous hires, including those from abroad. The city administration's search for new staff follows standard job offers and procedures for childcare staff positions, with no unusual practices reported as of yet.
For further information, the official website or direct contact with the personal administration of the city of Dreieich (e.g., phone 06162/805120) would be the most relevant sources. The city of Offenbach also has a privacy policy available for more information.
The recruitment campaign in Dreieich is a testament to the city's commitment to providing quality care for its youngest citizens. With its innovative approach and dedication to finding the best candidates, the city is hopeful that it will soon overcome the current shortage of pedagogical specialists.
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