Actor Aishwarya Rai Bachchan files lawsuit in Delhi High Court, alleging unauthorized use of her likeness by artificial intelligence.
Bollywood Icon Aishwarya Rai Bachchan Seeks Legal Protection Against Misuse of Digital Identity
In a significant move to safeguard her digital identity, Bollywood icon Aishwarya Rai Bachchan has taken legal action against the misuse of her image, likeness, and persona through artificial intelligence and other means.
The case, which was initiated on September 9, 2025, at the Delhi High Court, is scheduled for a hearing before the Joint Registrar on November 7, 2025, and a further listing before the court itself on January 15, 2026.
Aishwarya Rai Bachchan's legal team, led by Senior Advocate Sandeep Sethi, Pravin Anand, and Dhruv Anand, presented the case in court. They argued that her name and face were being exploited without her consent, including instances where money was allegedly being collected in her name.
Sethi told the court that her likeness was being used online "to satisfy someone's sexual desires," a situation he described as "very unfortunate."
The High Court took note of the submissions and orally indicated that it is likely to issue an ad-interim injunction to immediately curb further misuse of her identity while the case is ongoing. This ad-interim injunction would act as a temporary measure until the matter is fully heard.
This legal battle marks an evolving recognition of "personality rights" in India. Courts in India are increasingly being asked to balance the right to privacy and publicity of public figures against the unchecked rise of digital manipulation.
Around the same time, Amitabh Bachchan also obtained protection against unauthorized exploitation of his persona. Anil Kapoor secured an order from the Delhi High Court in 2023 preventing the misuse of his voice, name, and the iconic phrase "jhakaas."
The misuse of celebrities' images through AI is a growing issue in India's entertainment industry. For a global star like Aishwarya Rai Bachchan, the misuse of her image not only threatens her brand but also raises broader concerns about online safety, dignity, and exploitation of women through technology.
The protection of "personality rights" is becoming increasingly important in India's entertainment industry as digital manipulation becomes more prevalent. These legal actions taken by Aishwarya Rai Bachchan, Anil Kapoor, and Amitabh Bachchan are part of a broader trend in India to address the issue of digital manipulation and protect the rights of public figures.
However, there is no publicly available information regarding the next hearing date for any court case involving Aishwarya Rai Bachchan. The case will continue to be closely watched by the Indian entertainment industry and digital rights advocates alike.
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