Advantaging Business through Efficiency and Reduced Expenses: The Economic Argument for Using Object Storage
Object storage, a scalable storage model designed for managing large datasets across multiple sites and clouds, is gaining traction among businesses seeking frictionless growth, policy-driven cost control, and cyber resilience.
This modern storage solution offers numerous benefits, particularly for backups and recovery, long-term archiving and compliance, media and creative libraries, AI and analytics, and log and telemetry data. Its elastic scale, lower overhead, and cloud readiness make it an ideal choice for businesses of all sizes.
One of the key features of object storage is its immutability, which is the default posture for backup buckets in its design. This feature provides a significant security advantage against ransomware, as it ensures the integrity of data and reduces the chance of catastrophic data loss.
Object storage platforms also use lifecycle rules for automated tiering and deletion, allowing businesses to lower their total cost of ownership through right-tier, right-time data movement, scale without overbuying, fewer moving parts, and hardware flexibility.
A 3-2-1 style redundancy is implemented in object storage, ensuring multiple copies, at least one off-site, and at least one immutable. This redundancy design provides businesses with a robust data protection strategy.
For businesses using Veeam environments, IONOS Object Storage is a specific product designed as a simple, secure, and scalable solution for efficient storage, acting as a backup repository in Veeam Backup & Replication. Similarly, object storage providers like Object First are designed specifically for Veeam backups, prioritizing simplicity, security, and scalability.
Performance in object storage scales with capacity as nodes are added, ensuring that businesses can handle growing data demands without compromising on speed. Moreover, object storage provides clear observability for capacity, performance, and replication, allowing businesses to monitor and manage their storage efficiently.
As businesses move towards object storage, they can align their spend with actual data growth through predictable growth modeling. This feature, coupled with the policy-driven cost control and lower total cost of ownership, makes object storage an attractive choice for businesses seeking to optimise their storage costs.
In addition, object storage offers practical benefits such as flat namespaces, simple HTTP-style APIs, and rich metadata for fast search, cataloging, and lifecycle controls. These features simplify operations, making object storage a more manageable solution for businesses.
Lastly, automated tiering in object storage moves cold data to cheaper storage without manual work, further reducing costs and simplifying operations.
In conclusion, object storage offers a robust, scalable, and cost-effective solution for businesses seeking to manage their data efficiently and securely. Its benefits, including immutability, scalability, and policy-driven cost control, make it an attractive choice for businesses of all sizes and industries.
