Advertisement Design: Newsletter Ad Displays
The Radiological Society of North America (RSNA) hosts an annual conference, and several newsletters are associated with this event.
The RSNA Preview Newsletter
The RSNA Preview newsletter is a special edition publication that focuses on a specific modality related to the upcoming RSNA Conference. This newsletter is not a regular feature of the weekly schedule but is sent in the weeks leading up to the conference.
The assets for the RSNA Preview newsletter are due three business days before its launch. The banner for this newsletter can be a static GIF, and the acceptable file formats are JPG, PNG, or static GIF. The file size of the banner should not exceed 900kb. The URL of the banner needs to be provided.
The Insider Newsletter
The Insider newsletter, on the other hand, is a regular feature of the weekly schedule, sent every Wednesday. Each Insider newsletter features a different modality. Like the RSNA Preview newsletter, the banner for the Insider newsletter can be a static GIF, and the acceptable file formats are JPG, PNG, or static GIF. The maximum file size for the banner is up to 900kb. The standard banner size for all newsletters is 300 (W) x 250 (H).
Special Edition Newsletter
Beyond the RSNA Preview and Insider newsletters, there is also a Special Edition Newsletter. This newsletter is sent on an ad-hoc basis and is not part of a regular schedule. While major magazine publishers might distribute special edition newsletters related to key events, specific information about which ones do so around the RSNA annual conference was not found in the current data. Generally, specialized medical and radiology publishers are more likely to provide special editions for RSNA weeks.
In summary, the RSNA Preview and Insider newsletters are integral parts of the RSNA Conference, each with its unique focus and schedule. The Special Edition Newsletter is an additional resource that might be provided by specialized medical and radiology publishers.
