Advertising agency 160over90 joins forces with Michael B. Jordan's creative venture Obsidianworks.
In an exciting development, actor Michael B. Jordan and his business partner, Chad Easterling, have partnered with cultural marketing agency 160over90. This collaboration marks a significant step in the duo's professional journey, following their successful venture, Obsidianworks.
Obsidianworks, a creative hub founded by Jordan and Easterling, has previously been responsible for content production, capsule collection rollout strategy, and identifying emerging collaborators for social media strategies at Coach. As Coach's multicultural agency, Obsidianworks has focused on growing the fashion brand's men's business.
The partnership with 160over90, a renowned agency known for its cultural marketing expertise, is the latest addition to Obsidianworks' impressive clientele. The specific nature of the project between the three parties is yet to be detailed, but it promises to be an exciting endeavour.
Interestingly, this is not the first long-term partnership for Obsidianworks. The last known company they entered into a partnership with is Amazon Studios. Previously, they have also worked on projects with notable brands such as Amazon, Piaget, and AMPAS.
Jordan and Easterling's partnership with 160over90 is a testament to their commitment to creating impactful and culturally relevant content. With their combined expertise, the trio is poised to make a significant impact in the world of marketing and entertainment.
As the details of their project unfold, one thing is certain: this partnership is set to redefine the boundaries of creativity and innovation in the industry. Stay tuned for more updates on this exciting collaboration.
