Advertising Giant Huge Takes Over Creative Duties for Coppertone Brand
Suntan lotion brand Coppertone, a name synonymous with summer fun, has announced a change in its creative agency partners. The new agency of record is Huge, an IPG agency known for its integrated marketing solutions.
The change occurred in 2021, a year after the brand's acquisition by Beiersdorf in 2019. The specifics of the acquisition and the change in Coppertone's parent company were not mentioned in the article.
Before Huge, Coppertone was partnered with Wunderman Thompson. However, the end of their relationship was due to Bayer announcing the sale of the brand. Wunderman Thompson was not involved in the pitch process for the new creative agency partner.
Huge will be responsible for integrated marketing, including brand creative, retail support, and activation for Coppertone. This partnership marks a new chapter for the brand, which emerged out of World War II and gained fame with the 1959 campaign from Grant Advertising.
Interestingly, the article does not provide details about why Coppertone is changing creative agency partners in 2021, or any other changes or updates related to the brand. The previous advertising agency for Coppertone before Wunderman Thompson was not specified in the available search results.
Despite the change, Coppertone remains a beloved brand for many, offering protection from the sun's harmful rays while allowing people to enjoy the outdoors. As the brand moves forward with its new partnership, it continues to uphold its commitment to quality and safety.
