Agency's Fresh Global Creative Head Holds Role Suggesting Cryptic Vision for TBWA
TBWA\Worldwide Announces New Global Creative Chief
In a significant move, global advertising network TBWA\Worldwide has appointed Ben Williams as its new global chief creative experience officer. This appointment comes following the departure of Chris Garbutt, who served as the global CCO of TBWA\Worldwide, and subsequently founded the consultancy Pltfrmr.
Chris Garbutt exited TBWA\Worldwide in November 2020, marking a significant change in his career. Shortly after, he established Pltfrmr, a consultancy that was quickly acquired by Vice-owned agency Virtue. This acquisition signified a new phase in Chris Garbutt's career.
The vacancy for the global CCO position at TBWA\Worldwide was left open following Chris Garbutt's exit. The role of the new global chief creative experience officer, Ben Williams, is to have a wider remit, reflecting where the company is investing for its future.
Ben Williams brings a wealth of experience to his new role at TBWA\Worldwide. Prior to this, he held the position of global chief experience officer at R/GA. More recently, he worked at VMLY&R.
The title of Williams' new position at TBWA\Worldwide, global chief creative experience officer, is similar to his previous title at R/GA. However, the role is expected to be broader, encompassing a wider range of creative experiences.
It is worth noting that Williams is not a repeat of a previous TBWA\Worldwide creative chief. This appointment marks a fresh start for the company, as it moves forward in its creative direction.
TBWA\Worldwide, a global advertising network, has announced a new global creative chief. The company looks forward to the innovative ideas and creative strategies that Ben Williams will bring to the table, as they continue to shape the future of advertising.
