AI may be a powerful tool, but it's still human-crafted content that rules the roost in the digital realm. AI can't don the crown on its own.
In the digital age, every business is a show business, as famously stated by Seth Godin. Standing out is crucial, and content marketing plays a significant role in this endeavour. One company that is making waves in this field is YourVoice Social, a service that offers a unique solution to the challenge of producing engaging, authentic content for social media.
YourVoice Social, founded by Greg Hill in 2025, aims to help overwhelmed entrepreneurs and managers produce content that resonates with their audience. The service provides a turnkey delivery system, offering 30 days of unique content from just 90 minutes of a client's time.
The process begins with a 60-minute deep-dive, where YourVoice Social captures a client's story, value proposition, and vision. This results in an 8-10-page brand guide that serves as the foundation for the content creation. The client then approves 20 content topics, which are used to film and edit a conversational video of the business owner.
YourVoice Social's AI platform takes this video and transforms it into various types of content, including short form videos, blogs (short and long), social posts, and infographics. The AI is designed to amplify the efficiency of content creation without compromising on storytelling and creativity.
In a world where AI is increasingly playing a role in marketing, the need for authenticity is more important than ever. In August 2025, 58% of consumers reported discovering new businesses via social media, outperforming traditional search and even TV in brand discovery. However, soulless AI-generated content can undermine trust in a brand. YourVoice Social seeks to solve this challenge by leveraging AI's efficiency with good old-fashioned storytelling and creativity.
As of July 2025, approximately 5.41 billion people, or 65% of the world population, regularly use social media. With such a vast audience, it's essential for businesses to produce interesting content regularly. This requires bandwidth, energy, and creativity, resources that many businesses may not have.
Language model optimization (LMO) is becoming the new game in town for online visibility, as SEO methods like manipulating search rankings and relying on backlinks are becoming less effective. Providing value should be the North Star for businesses using AI in their content marketing efforts. Customers still want to do business with someone they trust, and the most efficient way to earn that trust is to let AI amplify a business's story with an authentic touch.
In 2025, AI is amplifying the importance of content in marketing. YourVoice Social is at the forefront of this trend, offering a service that helps businesses tell their story authentically and effectively, reaching their audience on social media and beyond.
