AI's Limitation in Duplicating: Executive Aura
In today's rapidly evolving digital landscape, the concept of presence capital is gaining traction as a crucial element for career advancement and leadership. This article explores the importance of executive presence, the role of coaching, AI, and human advantages in building presence capital.
Executive presence, often referred to as presence capital, is the credibility, trust, and influence accumulated through interactions. It is a valuable career asset, with senior executives stating that it accounts for 26% of what it takes to get promoted.
Investing in coaching can help grow executive presence. Lynn Smith, the CEO and founder of Lynn Smith Media & Communications, a company specialising in leadership development, offers a coaching program focused on this area. Smith, who has a rich background as a news anchor for TODAY, NBC, and CNN Headline News, also works as an Advisor/Coach and Speaker.
Leveraging AI can help multiply one's voice and presence, but it's important to remember that AI is still not capable of replicating human presence. AI may outperform human experts in speed, consistency, and creativity in various industries, but it cannot command attention, influence outcomes, or build trust without speaking a word.
To stand out in the AI economy, it's essential to build human advantages that no bot can replicate. This includes mastering the pause, speaking in soundbites, owning one's space, connecting before convincing, and ditching the script while keeping the message.
Presence capital isn't built by default, it's built by design. Deliberate practice, expert guidance, and the right frameworks are key to its development. Auditing visibility, capturing content that reflects authority, and growing one's voice are all strategies that can help in this process.
A 2023 Goldman Sachs report predicts that 300 million jobs worldwide could be affected by generative AI, with up to two-thirds of roles in the U.S. and Europe exposed to some degree of automation. McKinsey projects that by 2030, 30% of work hours could be automated across the global economy. In such a scenario, developing executive presence becomes even more crucial as executive presence is the new baseline for leadership in a world where expertise can be automated.
The Forbes Coaches Council, an invitation-only community for leading business and career coaches, provides a platform for learning and growth in this area. With the right strategies and guidance, growing one's presence capital is within reach for every executive.
