Akio utters: "Time to act!"
In a nod to his grandfather's ambition and the founding spirit of Toyota, Akio Toyoda, the current chairman of Toyota, has adopted a key motivational phrase: "Let's do it!"
This phrase originates from a scene in the 2014 Japanese TV series "Leaders," which dramatises Toyota's founding years. Interestingly, it was not spoken by Kiichiro Toyoda himself, but by team members inspired by his vision to build cars for the Japanese people.
Akio Toyoda picked this scene as the most memorable in the series, and he has used the phrase on various occasions to motivate his colleagues. The phrase is not a slogan or official catchphrase of Toyota, but a personal phrase that carries a strong commitment to lead Toyota and the industry into the future, despite facing challenging times of rapid change and uncertainty.
This commitment was evident in Akio Toyoda's public message at Japan's National Dealer Meeting in November 2021, as well as in his New Year's address to employees in 2022. In both instances, he was addressing the successors of the leaders depicted in the series.
The founding leaders of Toyota overcame numerous hardships and challenges to help create the Japanese automotive industry. Eighty-five years later, Toyota now has operations and stakeholders around the world. The phrase "Let's do it!" serves as a reminder of Toyota's rich heritage and its continued determination to push boundaries and innovate.
Despite not being originally used by Akio Toyoda in any official capacity, the phrase has become synonymous with his leadership style. It encapsulates his belief in the power of teamwork, determination, and the relentless pursuit of excellence.
In conclusion, the phrase "Let's do it!" is more than just a catchy phrase for Akio Toyoda. It is a rallying cry, a testament to Toyota's legacy, and a vision for the future. As Toyota continues to grow and evolve, the phrase serves as a constant reminder of the spirit that has driven the company from its inception: the spirit of innovation, perseverance, and the unwavering commitment to build quality vehicles for people around the world.
Read also:
- Impact of Alcohol on the Human Body: Nine Aspects of Health Alteration Due to Alcohol Consumption
- Understanding the Concept of Obesity
- Tough choices on August 13, 2025 for those born under Aquarius? Consider the advantages and disadvantages to gain guidance
- Microbiome's Impact on Emotional States, Judgement, and Mental Health Conditions
