Alters unveils Bet Cards visual presentation feature
Altenar, a leading sports betting and iGaming technology provider, has launched a new feature called Bet Cards. This innovative tool is designed to simplify and enhance the presentation of promotional bets for operators, offering greater control over bet display and user interaction.
According to Dinos Doxiadis, Director of Product - Sportsbook and Data at Altenar, the introduction of Bet Cards reflects a commitment to giving operators more flexibility. "Bet Cards provide operators with the ability to compile and display specific bets in an organized, easy-to-navigate format," Doxiadis said. "This not only improves user accessibility to promotional and popular bets but also streamlines how promotional bets are consumed by end-users, creating a visually appealing and intuitive interface."
Key features and benefits of Altenar's Bet Cards include:
- Curated Bet Lists: Operators can create lists of specific bets, making it easier for users to find and engage with promotional and popular bets.
- Simplified Display: Bet Cards streamline the display of promotional bets, making them more visually appealing and intuitive for users.
- Enhanced User Engagement: By organizing bets in a user-friendly manner, Bet Cards help operators increase betting activity and keep users engaged with targeted bet options.
- Operator Control: The feature grants operators more flexibility in designing their betting offer presentation, enabling tailored marketing approaches aligned with their audience.
Bet Cards initially support pre-built selections, particularly beneficial for Bet Builder markets. Future iterations of Bet Cards will introduce multiples, allowing for a broader range of promotional bets. The process of populating Bet Cards lists will evolve to include automatic generation through Altenar's Intelligence Services.
In addition to Bet Cards, this latest launch is one of several enhancements to Altenar's sportsbook offering. The company's broader platform also includes advanced Fixed Odds betting solutions that emphasize accuracy, predictability, and customized risk management, further enhancing operator profitability and user satisfaction.
Doxiadis mentioned that this is the start of Altenar's work to enhance Bet Cards to ensure partners stay ahead in delivering personalised, high-impact sports betting experiences. Future iterations may be linked to the Tipster Module feature, further expanding the potential of Bet Cards.
Bet Cards integrate seamlessly into various widgets for enhanced visibility, aiming to improve user engagement by making promotional bets more visible. By simplifying the display of both boosted and curated selections, Bet Cards aim to enhance the user experience and open up new possibilities for engagement. Overall, Bet Cards contribute to a smoother, more engaging betting experience for users while giving operators valuable tools to optimize promotion effectiveness and platform usability.
Sportsbook operators can now utilize Altenar's innovative Bet Cards feature to compile and display specific bets in a user-friendly, visually appealing, and intuitive format, enhancing user accessibility to promotional and popular bets. This technology-driven tool also aims to streamline how promotional bets are consumed, creating a more engaging sports betting experience for users while providing operators with control over bet display and user interaction.
