Android tablet, the 'Home Surf Touch', introduced by Binatone in the Indian market
The UK-based company Binatone has entered the Indian tablet market with a new device, aiming to establish itself as an early player in the growing segment. The company has invested Rs 50 crores in India over the next 12 months for technology product development and marketing, with the new tablet being one of its first offerings.
Priced at just Rs. 8999, the Binatone tablet is one of the cheapest tablets in the market. It boasts an 8-inch screen, using resistive touchscreen technology, and runs on a 1.6 version of Android. The tablet is powered by an ARM 11 processor, with 128 mb RAM and a 667 MHz clock speed.
While the performance of the Binatone tablet may not be top-tier, the company has focused on designing features specific to the Indian market. These include 'Audio boost,' 'Power saver,' and 'Binatone Zone.' These features have been researched and implemented to address the unique needs of the Indian market.
The tablet's connectivity options are limited to WiFi, and it comes with an onboard storage of 2GB. Three Android tablets are now available in India, with the Infibeam Phi and Olive Pad VT100 being the other two besides the Binatone tablet.
Binatone's entry into the Indian tablet market is significant, as the market continues to grow. The company is poised to make its mark with its affordable and feature-rich offering, catering to the growing demand for technology products in India.
The IndiaAI Mission, involving a substantial investment of over ₹10,000 crore (about $1.2 billion) allocated across AI technology development pillars, includes innovation and startup financing relevant to technology products. However, the company planning to invest this amount in India within the next 12 months for technology product development and marketing was not explicitly named in the search results provided.
In conclusion, the Binatone tablet offers an affordable and feature-rich option for those looking to enter the world of tablets. With its focus on the Indian market and its commitment to investing in technology product development and marketing, Binatone is set to make its mark in the Indian tablet market.
