Annual event by Mindway AI delves into all-season strategies for managing gambling responsibly
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United States Casinos: Gambling Responsibly with Mindway
It's no secret that Mindway AI CEO Rasmus Kjaergaard understands the challenges of responsible gambling in the United States. In a chat with our site, he points out that America's online gambling market may still be in its infancy, being less than a decade old. He also highlights that the regulation and monitoring of gambling behavior, critical for assistance programs, is not fully established. However, Kjaergaard notes that problem gambling programs are tracking roughly as anticipated.
But that doesn't mean there's no room for improvement. On May 1, 2025, a webinar dubbed "Beyond the Month: Sustained Policy Impact on Problem Gambling" will discuss the need to give year-round attention to problem gambling (register for free here). Panelists include Kjaergaard, Mark Vander Linden, Massachusetts Gaming Commission Director of Research & Responsible Gaming, Vixio Regulatory Intelligence Principal Analyst Thomas Simcock, and moderator Brianne Doura-Schawohl, CEO of Doura-Schawohl Consulting.
While legislators and regulators should protect consumer interests, Kjaergaard implies they must also cater to operators. During last year's National Council of Legislators from Gaming States' summer meeting at Rivers Casino Pittsburgh, Kjaergaard noted the delicate balance required, ensuring operators have opportunities to generate profits while maintaining reasonable restrictions.
However, Kjaergaard is concerned that efforts to assist the small percentage of gamblers at risk of problem gambling are not being addressed sufficiently by most regulators and legislators. He believes that Europe, with its more mature market, has a better understanding of the issue and a more holistic approach to responsible gambling.
One area that needs more examination is how success and failure are perceived in the U.S. When a player wins, they are hailed as a success. But when players lose, responsibility often shifts onto them to recover the losses. Kjaergaard suggests that operators should collaborate more closely with those showing signs of gambling problems, starting with increased customer awareness and potentially moving towards stricter action for severe problem gambling behaviors.
In some cases, operators seek Mindway AI's services because they are mandated to do so. Kjaergaard believes that increased regulation, similar to what's observed in Europe, would be beneficial. He also emphasizes the importance of demonstrating that these systems don’t reduce revenue while offering long-term benefits through a lower risk of the total customer database.
Kjaergaard is currently in Vancouver, B.C., attending the IMGL 2025 Spring Conference, after speaking to regulators in Las Vegas during the GLI Regulators Roundtable the previous week. He is adamant that education is crucial to the success of these initiatives, and Mindway AI is committed to promoting responsible gambling in the United States.
Enrichment Insights
- States like Illinois and New Jersey are implementing new regulations that integrate technological innovations with enhanced consumer protections, reflecting a modern regulatory approach.
- New Jersey recently established the Responsible Gambling Task Force to address the high percentage of residents at risk for problem gambling, proposing extensive reforms, including the creation of a Unified Responsible Gaming Evaluation Board.
- Europe has a more centralized and harmonized responsible gaming framework, coordinated often at the country or EU level, with established regulations emphasizing prevention, treatment, and player protection. European countries typically mandate responsible gaming measures such as deposit limits and strict advertising controls.
- Legal and legislative actions are increasingly being directed towards responsible gaming tools and the banning of problematic practices in the United States. Licensed online casinos are also closely monitored, with authorities taking steps to ban illegal operators.
- Mindway AI CEO Rasmus Kjaergaard, discussing responsible gambling in the United States, believes that the regulation and monitoring of gambling behavior is not fully established, even though social programs for problem gamblers are tracking as anticipated.
- On May 1, 2025, a webinar titled "Beyond the Month: Sustained Policy Impact on Problem Gambling" will be held, involving Kjaergaard and other panelists discussing the need for year-round attention to problem gambling.
- While regulators and legislators should protect consumer interests and operators, Kjaergaard suggests that they should also work on addressing the needs of the small percentage of gamblers at risk of problem gambling, citing Europe's more mature market as an example with a more holistic approach to responsible gambling.
- Operators in the United States may seek Mindway AI's services because they are mandated to do so by regulations, and Kjaergaard believes that increased regulation similar to what is observed in Europe would be beneficial.
- In light of developments in technology, states like Illinois and New Jersey are implementing new regulations that integrate technological innovations with enhanced consumer protections, bringing about a modern approach to regulatory practices in the casino-and-gambling business.
