Annual Income of Sales Representatives, According to ASI's 2022 Survey, Averages at $88,000 Per Annum
In the bustling world of the $23.2 billion promotional products industry, distributor companies are adapting to attract specific types of sales representatives. This shift is evident in the increasing adoption of flexible compensation models, as demonstrated by companies such as AC Nielsen, Inmar Intelligence, Promo Solutions, and many more.
The latest evidence of this trend comes from the 2022 ASI Sales Compensation Survey, which was conducted to shed light on the evolving landscape of sales rep compensation. The survey, which was carried out in Trevose, PA on May 16, 2022, revealed some intriguing insights.
One of the key findings is the growing preference among distributor sales reps for compensation models that offer more than just straight commission. According to the survey, straight commission now accounts for slightly more than a third of all industry sales rep pay models. This shift away from straight commission is a response to the concerns of new reps who are hesitant about the potential earnings of zero while learning about the industry.
The Image Group (asi/230069), for instance, develops reps who seek enterprise-based solutions and utilise digital technology. They are among the companies that are embracing this change, offering compensation structures that cater to the needs of their reps.
Another company leading the charge is Boundless (asi/143717), which targets established reps and offers all commission to attract them. This approach is designed to appeal to seasoned reps who are looking for a more performance-based compensation structure.
The survey also showed that 42% of reps surveyed by ASI expressed a desire for a bonus in their compensation. This finding underscores the importance of offering attractive, flexible compensation packages to attract and retain top talent.
Mike Hatfield, sales manager at Kore Group, emphasises the importance of culture and personality fit in the hiring process. Kore Group, a member of the Kaye-Smith family, lists "Happiness" as a job benefit, reflecting their commitment to creating a positive work environment.
Despite global difficulties, the average compensation for sales reps remains close to 2019 levels. The average annual compensation for sales reps in 2021 was $88,000, according to the survey.
ASI's flagship product, ESP, manages the industry's entire supply and marketing chain, providing a robust platform for companies to manage their compensation structures effectively.
The ASI Media story provides advice on attracting talent from industry sales pros, offering valuable insights for companies looking to stay competitive in the evolving landscape of the promotional products industry.
For more information about the ASI Sales Compensation Survey, please contact ASI Media Editor-In-Chief C.J. Mittica. The survey shows that the promotional products industry is evolving, with flexible compensation models becoming increasingly popular. Companies that are able to adapt to this trend will be well-positioned to attract and retain top talent in the years to come.
Read also:
- Lu Shiow-yen's Challenging Position as Chair of the Chinese Nationalist Party (KMT) Under Scrutiny in Donovan's Analysis
- Tough choices on August 13, 2025 for those born under Aquarius? Consider the advantages and disadvantages to gain guidance
- Microbiome's Impact on Emotional States, Judgement, and Mental Health Conditions
- Restaurant staff allegedly requires Minnesota teenager to validate her gender for bathroom access.
