Artificial Intelligence isn't inherently skilled: Exploring its application at KOTA
KOTA Embraces AI for Faster, Smarter, and More Creative Workflows
KOTA, a leading creative agency, has integrated Artificial Intelligence (AI) into their workflow, aiming to unlock more creative potential and perform better. The use of AI is thoughtfully integrated to support faster concept development, spot potential issues early, and keep projects compliant and inclusive.
The agency's approach to AI helps them meet the digital expectations of personalized experiences, faster turnarounds, and adaptability. AI is used for various stages of the creative process, such as wireframing, design system building, content strategy and ideation, and even cinematic website building.
KOTA uses AI for tasks like automated testing, AI-powered wireframing, and accessibility checks. AI also aids in personalizing content based on user behavior. However, the agency's human team remains the driving force behind brand positioning, design, and strategy.
The voice, tone, and direction of the work still come from KOTA's team of real strategists, designers, and developers. AI is used as a tool to generate outlines, structure messaging, and support faster concept development. This integration allows KOTA to move quicker and think bigger, allowing for more exploration, insight, and focus.
KOTA's use of AI is not intended as a replacement for talent, but as a means to enhance their work. The agency's workflows are designed to be smarter, faster, and more effective, without losing the creative soul of a brand.
In addition to their AI-driven approach, KOTA is also committed to sustainability. They offset their carbon footprint with every project through Ecologi, by planting trees and reducing emissions.
Despite extensive search efforts, specific information about a company that introduced AI applications in creative collaboration, resource planning, and planning in July 2025 could not be found. However, KOTA's innovative approach to AI and sustainability sets a promising example for the future of creative industries.
