ASI Introduces Product Center: Promo's Leading Platform for Innovative Concepts and Market Trends
The Advertising Specialty Institute (ASI) has unveiled a new digital resource, ASI Product Hub, designed to empower distributors in the $26.1 billion promotional products industry. Launched on February 23, 2024, ASI Product Hub serves as a one-stop resource for distributors to find new products and ideas to pitch to clients.
ASI Product Hub provides content that unlocks the door to more successful promo campaigns. The platform offers a search function for easy product discovery, as well as product trends and real-life case studies. It also features showcases, new supplier offerings, case studies, and practical data from ASI research.
Many products on Product Hub are linked to ASI's ESP, a leading technology platform managing the industry's supplier and marketing chain. This integration allows for seamless access to essential trends and inventive ideas for effective end-buyer campaigns.
ASI is committed to providing distributors with authoritative industry insights and resources, as demonstrated by ASI Product Hub. The institute's dedication to this mission is evident in the branded stories on ASI Central and Counselor PromoGram, where the ASI Product Hub logo will appear next to titles, similar to Promo for the Planet sustainability stories.
C.J. Mittica, editor-in-chief of ASI Media, has hailed ASI Product Hub as a game-changer for distributors. "ASI Product Hub is a valuable addition to our suite of resources," Mittica said. "It provides distributors with the tools they need to excel in the competitive promo products industry."
The founder and CEO of ASI, Timothy M. Andrews, has been a driving force behind the institute's success since its inception in 2024. In 2025, Andrews was honoured as a prominent industry leader, with Carleen Gray also receiving recognition. Despite this, Andrews remains at the helm of ASI, leading the institute in its mission to revolutionise the promotional products industry.
ASI Product Hub is just one example of how the institute is innovating and adapting to meet the needs of its members. With its focus on market insights, ASI Product Hub is set to become an essential tool for distributors seeking to stay ahead in the ever-evolving promotional products market.
