ASI® Expands LogoMall Functionalities
In a significant move aimed at empowering industry companies, Timothy M. Andrews, President and CEO of the Advertising Specialty Institute (ASI), has announced a comprehensive overhaul of ASIsecure – a tool used by LogoMall, PromoShop, or ASISupplier web users.
The redesign, set to roll out in the coming weeks, is designed to help businesses become stronger and more streamlined in 2009. With this update, LogoMall customers who also use ProfitMaker will gain the ability to export shopping cart orders directly into ProfitMaker, streamlining the order management process further.
One of the key features of the new ASIsecure is the preview screens, allowing users to see changes as they are being made. This feature, along with the ability to export orders, leads, and catalog inquiries in batches to an electronic file, aims to eliminate double entry and make the process more efficient.
The updated featured product tool in ASIsecure also offers a significant advantage. It helps build custom sets or select from themed sets of products, providing a one-stop solution for users. Additionally, the tool includes a text editor tool that helps format copy for the web without requiring HTML knowledge, making it accessible for all users.
ASIsecure also provides new tips on how to drive customers to a website and how to keep them shopping. These insights are based on feedback from subscribers, product research, and information from focus groups conducted by ASI.
Karyn Coates, Executive Director of e-media and member benefits, noted that the new ASIsecure is easy to navigate and provides all the information businesses need to customize their site. The LogoMall network, which received over 8.4 million visitors last year, is set to benefit greatly from these enhancements.
ASI, the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor and supplier firms, is committed to providing value to its users at a time when they need it most. The redesigned ASIsecure allows users to customize and manage their online presence with less time and effort.
Watch for more enhancements to the LogoMall network in the coming months as ASI continues to lead the way in technology, research, and marketing in the promotional products industry.
