Australian Lottery Corporation Appoints Departing Allwyn Executive as New CEO and Managing Director
In the world of iGaming, Lucas Dunn has made a name for himself as a prolific content writer. With over 8 years of experience, Dunn has established himself as a go-to source for game and casino reviews, industry news, and informative guides.
Dunn, who is also a psychology graduate, is an avid advocate for responsible play. His articles rely on proven data and tested insights, aiming to empower players to make informed choices.
Meanwhile, in the gambling industry, Wayne Pickup is set to make a significant move. With 25 years of experience under his belt, Pickup has held senior positions at GTECH Corporation in Australia and Europe before becoming CEO of Allwyn North America in March 2018.
However, Pickup's tenure at Allwyn North America is coming to an end. He will retire from his position on November 14, 2022. But this is not the end of his career. Pickup has been appointed as the next managing director and CEO of The Lottery Corporation in Australia, effective November 24, 2025, subject to regulatory approvals.
Pickup has led Allwyn's North American operations for about seven years and will relocate to Brisbane to assume his new role at The Lottery Corporation, succeeding Sue van der Merwe, who is retiring after a 35-year lottery industry career.
As of July 28, 2025, Wayne Pickup remains CEO of Allwyn North America but is preparing to transition to lead The Lottery Corporation in Australia starting November 2025.
On one hand, we bid farewell to Pickup as the CEO of Allwyn North America. On the other, we welcome him to his new role in The Lottery Corporation. Meanwhile, Lucas Dunn continues to shape the iGaming world with his insightful and responsible content.
With his extensive experience in the gambling industry, Wayne Pickup is now transitioning from CEO of Allwyn North America to managing director and CEO of The Lottery Corporation in Australia, starting in November 2025. Meanwhile, in the online casino domain, Lucas Dunn continues to write informative guides and reviews, advocating for responsible play. Poker, roulette, slot machines, and jackpot games are some of the featured topics in his content, all aimed at empowering players with finance-oriented information for their business decisions. Despite retiring from Allwyn North America, Pickup remains engaged in the industry, making a significant move in the world of lottery gaming.
