Berlusconi family exerts complete dominion over ProSiebenSat.1 media conglomerate.
Italian Conglomerate Gains Full Control Over German Broadcasting Group
In a significant move, the Italian Berlusconi conglomerate, Media for Europe (MFE), has secured full control over the German broadcasting group ProSiebenSat.1. This follows an acquisition of shares that has seen MFE exceed the 75% threshold at ProSiebenSat.1 Media SE.
The CEO of ProSiebenSat.1 Media SE, Bert Habets, remains in his position, with no announcement about a new CEO or president replacing him as of September 2025.
During a meeting with German State Secretary for Media Wolfram Weimer, Pier Silvio Berlusconi, the son of the late former Italian prime minister Silvio Berlusconi, outlined the future direction of ProSiebenSat.1 SE. Berlusconi proposed a stronger focus on the German audience, with more news, entertainment, and original productions, and fewer acquired formats. He also pledged to maintain jobs at the company.
MFE already owns television networks in Italy and Spain and plans to create a European alliance. The company expects significant savings from the collaboration of their networks in Italy, Spain, and Germany. However, no specific details were provided about the timeline for these changes at ProSiebenSat.1 SE.
ProSiebenSat.1 group includes the streaming provider Joyn. Well-known formats under ProSiebenSat.1 include "Germany's Next Topmodel," "Joko & Klaas gegen ProSieben," "The Voice of Germany," and "Rosins Restaurants," as well as the comedy series "jerks."
Berlusconi and Weimer have agreed on the importance of editorial independence, which they see as a good basis for engagement in the German media market. No further information was given about the potential impact of these changes on the overall structure or operations of ProSiebenSat.1 SE.
It's worth noting that the Berlusconi children have not entered politics, but remain close to the party Forza Italia founded by their father. The Berlusconi conglomerate, Media for Europe (MFE), plans to build a European broadcasting group.
Editorial independence is of central importance, and will not be compromised, according to Weimer. This assurance should provide comfort to those concerned about the impact of the change in ownership on the editorial direction of ProSiebenSat.1.
In the wake of this development, the media landscape in Germany and Europe is set for significant changes. The full extent of these changes and their implications will unfold in the coming months.
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