Betting giant, bet365, expands its operations in the United States, now operational in Kansas, its 14th state of operation.
Bet365 Expands into Kansas, Marking 14th U.S. State
Bet365, the popular global betting brand, has launched its operations in Kansas, making it the 14th state in the United States where it is now available. This expansion marks another step in the company's steady growth across the country.
Kansas, home to iconic teams and sporting venues, is an ideal market for bet365. The company's strong global reputation for live betting, user-friendly interface, and product innovations such as Bet Boosts and Same Game Parlays are now available to Kansas residents.
The launch in Kansas comes at a time when the gambling landscape in the U.S. is changing rapidly. However, bet365 has managed to maintain a strong presence in the market, thanks to its strategic approach. The company usually reacts less publicly to changes in the landscape, focusing on operating in aggregate rather than individual markets.
In Kansas, bet365 offers a broad coverage of local sports teams, including NFL (Chiefs), MLB (Royals), and college teams (Jayhawks, Kansas State Wildcats). This is significant as Kansas allows betting on in-state college teams and player props, enhancing the relevance of bet365's offerings in the state.
Bet365 is not a publicly listed company, and the announcement about its launch in Kansas was made to notify the media. No further updates or details were provided in the announcement.
Looking ahead, bet365 is also preparing to launch in Missouri by December 2025, following the state’s legalization of sports betting in 2024. Missouri presents a future competitive market with existing sportsbooks like DraftKings and FanDuel, and bet365 is partnering with local entities such as the St. Louis Cardinals to build engagement.
The focus on expanding offerings, including iGaming content like slots in states such as New Jersey, further strengthens bet365's foothold in U.S. markets. User reviews indicate that bet365’s app is highly rated among U.S. users for ease of use, fast in-game betting, cash-out features, and reliable payouts.
Denise Coates, the boss of bet365, is one of the most influential people in the gambling industry. Her leadership has driven the company's success, and its continued expansion in the U.S. is a testament to its market strength.
As bet365 continues to expand across the United States, it is set to challenge established operators in competitive and newly regulated sports betting markets. Its strategic approach, combined with its passion for sports and innovative offerings, makes it a formidable competitor in the U.S. gambling market.
In Kansas, Bet365 incorporates casino-and-gambling offerings along with sports betting, providing residents with an extensive range of options that includes NFL (Chiefs), MLB (Royals), and college teams (Jayhawks, Kansas State Wildcats). As the company gears up for its Missouri launch by December 2025, it will compete against established operators such as DraftKings and FanDuel, introducing additional gaming content like sports and casino-and-gambling options.
