Beverage company, White Claw, shifts creative responsibilities from Rothco to VCCP following a five-year partnership.
White Claw Appoints VCCP as Its International Communications Agency
White Claw, the popular hard seltzer brand, has announced that it has appointed VCCP as its global creative agency. The change comes after a competitive global pitch process conducted by The Observatory.
VCCP will be responsible for developing global campaigns for White Claw, working across all of its key markets. This move marks the end of Rothco's tenure as White Claw's international communication agency.
White Claw has seen significant growth in brand awareness, with over 4 billion meme impressions generated. The Hard Seltzer Summer of 2019 was a particularly significant period for the brand.
John Shea, the chief marketing officer of White Claw, made a statement about the brand to Adweek earlier this year, highlighting the explosion in demand for the drinks category, including Hard Seltzer.
Accenture Interactive, White Claw's digital transformation partner, will continue to work alongside VCCP. The partnership between these two companies is expected to drive innovation and creativity in White Claw's digital marketing efforts.
The appointment of VCCP as White Claw's international communication agency follows a string of successes for the brand. White Claw has become a household name in the Hard Seltzer category, thanks in part to its memorable marketing campaigns and strong brand identity.
As White Claw continues to grow, it is clear that the brand is committed to maintaining its position as a leader in the Hard Seltzer market. With the help of VCCP and Accenture Interactive, White Claw is poised to take on new challenges and continue to captivate consumers around the world.
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