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Brainwashing through physical manipulation

Independent video games, such as 'Tiny Bookshop', may present an anti-capitalist facade, yet they subtly promote neoliberal ideologies beneath the surface.

Brainwashing through the use of palm movements or symbols
Brainwashing through the use of palm movements or symbols

Brainwashing through physical manipulation

In the world of indie gaming, a new title has been making waves - Tiny Bookshop, developed by Neoludic Games. Released in early August, this game has been receiving positive reviews and is now available on PC and Nintendo Switch.

At first glance, Tiny Bookshop seems like a simple, charming game. The player takes on the role of the owner of a mobile bookshop, driving through a city, chatting with residents, and giving book recommendations. However, a recent scientific article from 2024 suggests that Tiny Bookshop can be seen as a capitalist power fantasy.

The game's principle is based on selling as many books as possible and achieving the highest possible profit. The Tiny Bookshop receives new merchandise through classified ads, making it a second-hand bookstore. One intriguing aspect is the palm plant in the mobile bookshop. This humble plant, it appears, increases the chance of selling a classic book by two percent.

However, the owner of the Tiny Bookshop is beginning to question the influence of this palm plant. They believe it is indoctrinating them with neoliberal ideology. This idea, while unconventional, adds an interesting layer of depth to the game.

For many players, Tiny Bookshop is more than just a game. It's a form of escapism, a little utopia where basic needs are usually met. In the current stressful world situation, these little utopias can make alternative systems tangible and provide a much-needed escape.

The author of the aforementioned scientific article wrote about their love for cozy games in their first "gamerzine" column. Cozy games often create virtual worlds where things are possible that are not elsewhere due to capitalist, patriarchal, or colonial realities. Tiny Bookshop is no exception.

In conclusion, Tiny Bookshop is a unique indie game that offers a captivating blend of capitalist principles and cozy escapism. It's a game that makes you question the system while providing a charming, relaxing experience. And at 19.99 euros, it's a small investment for a big, thought-provoking adventure.

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