Broadcast Ownership Regulations Undergo a Modernization Push by NAB in Fresh Initiative
The National Association of Broadcasters (NAB) has launched a campaign to modernize broadcast regulations, and it seems they're not alone in their efforts. The campaign, which has generated over 1 billion impressions and $43 million in airtime, has aired over 250,000 television and radio spots across 192 media markets.
A national survey of likely voters reveals strong, bipartisan support for keeping sports on local broadcast stations. Among respondents with a firm opinion, 83% prefer games on broadcast compared to 17% who prefer paid streaming. This preference is consistent across every demographic and political affiliation.
Besides the NAB, state broadcaster associations, the U.S. House and Senate, as well as right-of-center and community groups have echoed calls to modernize broadcast regulations. The groups argue that consumers deserve more local journalists and access to live sporting events without a subscription. They contend that modernizing ownership rules is necessary to level the playing field with Big Tech companies.
The NAB argues that the current rules put the broadcast industry at a competitive disadvantage with global Big Tech companies. They emphasize the importance of distributing local journalism and live events free to the public, a service that these groups collectively support. Modernization, they believe, would allow broadcasters to grow and innovate amid competition from streaming platforms.
The FCC docket where broadcasters and other groups have filed comments can be found online. Supporters of the NAB campaign have sent over 174,000 emails and 34,000 tweets to members of Congress and FCC commissioners, urging policymakers to act quickly to modernize broadcast ownership rules.
TV Tech's coverage of the FCC and related broadcast regulations can be found online for those interested in learning more about this issue. The FCC is being urged to take action to ensure the continued growth and success of the broadcast industry, providing local communities with the news and live events they rely on.
