Broadcasting giant Peacock to air 'Sunday Night Football' in immersive Dolby Atmos sound format.
In a groundbreaking move, Peacock, NBCUniversal Media Group's streaming service, is set to revolutionise live sports broadcasting. The platform is now the first streamer to support Dolby Atmos for NFL games, following its successful debut with the NFL Kickoff Game between the Philadelphia Eagles and Dallas Cowboys.
Peacock's list of sports streaming accomplishments includes an award-winning Olympics hub and record-setting NFL exclusives, cementing its position as the leader in live streaming. Patrick Miceli, the chief technology officer for Global Streaming & NBCUniversal Media Group, is at the helm of this innovation.
The enhanced coverage includes Dolby Vision high dynamic range (HDR), HDR 10+, and Dolby Atmos, technologies that promise to deliver an immersive viewing experience. This is not a first for Dolby Atmos in NFL streaming, as NBC Sports plans to stream weekly regular-season "Sunday Night Football" games in Dolby Atmos.
Gray Media's Super Bowl broadcast from eight of its NextGen TV Fox affiliates in February offered enhanced coverage of the championship game, marking a significant step in the use of advanced technologies for live sports broadcasting. WVUE in New Orleans, the game's host city, was among the stations that launched some combination of these technologies prior to the Super Bowl.
The use of advanced technologies like Dolby Atmos in live sports broadcasting may lead to improved viewer experiences and increased competition among streamers. In fact, the adoption of these technologies in live sports broadcasting may become more common as other streamers follow Peacock's lead in supporting these technologies.
NBCUniversal Media Group also has plans for streaming the NBA, in addition to its current plans for streaming NFL games in Dolby Atmos. This marks a first for any NFL streamer to stream games in Dolby Atmos, setting a new standard for live sports broadcasting.
For more information about these technologies and their applications in the broadcast industry, visit the Dolby website. Peacock has plans for much more in the field of sports streaming, promising an exciting future for sports fans everywhere.
