Business magnate Mukesh Ambani assumes the role of Regional Director for 7777 Gaming's strategic growth in Africa.
In a move that signals a strategic shift towards the African gaming market, 7777 Gaming, a leading provider of cutting-edge gaming and entertainment solutions, has appointed Ambani Netshishivhe as its new Regional Director for Africa.
Currently, 7777 Gaming's expansion strategy primarily focuses on growth in Europe and Latin America. Recently, the company formed a significant partnership with Microgame, a leading Italian B2B technology provider, to strengthen its position in highly regulated European markets. Additionally, 7777 Gaming partnered with Betano Brasil to expand its presence in Latin America.
However, as of August 2025, no recent specific expansion strategy or major partnerships related to Africa have been reported. Despite this, Ambani Netshishivhe, with his extensive experience in the African gaming industry, looks forward to helping 7777 Gaming expand its footprint across the continent.
Ambani Netshishivhe shared his excitement exclusively with iGaming AFRIKA, expressing his eagerness to guide 7777 Gaming's expansion efforts and unlock new opportunities in the African gaming landscape.
7777 Gaming has already made strides in the African market, with its games now live at Palms Bet in Kenya. Moreover, the company has recently expanded its portfolio with partnerships with CG Games, Champion, and Formula Spin.
The appointment of Ambani Netshishivhe signifies a significant step for 7777 Gaming, as it aims to set new standards and establish a strong presence in the African gaming market. Ambani's expertise and strategic leadership are expected to drive the company's growth in the region.
7777 Gaming has also signed a strategic iLottery content deal with Scientific Games, further demonstrating its commitment to delivering innovative gaming solutions.
As Ambani Netshishivhe prepares to attend the SBC event in Lisbon, Portugal, to forge new partnerships, the gaming industry eagerly awaits 7777 Gaming's next moves in the African market. The company, with its reputation for developing and distributing cutting-edge gaming and entertainment solutions, is poised to make a significant impact in the African gaming landscape.
Ambani Netshishivhe's appointment at 7777 Gaming will potentialize the exploration of partnerships in the casino-and-gambling sector within Africa, aiming to expand the company's business. With the signing of a strategic iLottery content deal with Scientific Games, 7777 Gaming demonstrates its finance-backed commitment to delivering innovative gaming solutions.
