Bwin, a subsidiary of Entain, secures official sports betting partnership deal with the NFL in Spain.
The National Football League (NFL) has made a significant move in expanding its reach in Spain, announcing a partnership with bwin, a leading online gaming company. This partnership marks a historic moment for Spanish sports, as bwin becomes the Official Sports Betting Partner of the NFL in Spain.
The upcoming NFL game in Madrid, scheduled for November 16, 2025, is set to be one of the biggest sporting spectacles in Spain's sports calendar. The game, to be played at Real Madrid's iconic Bernabeú Stadium in Madrid, will feature the Washington Commanders and the Miami Dolphins.
Arjan Dijk, responsible for Entain's operations in Canada, Iberia, and Latin America, considers this partnership an exciting milestone. For Dijk, this deal represents a strategic expansion and partnership in a key market under his management.
Brett Gosper, the NFL's head of Europe and APAC, is thrilled about the upcoming NFL game in Madrid. Gosper expressed his enthusiasm, stating that the partnership with bwin will deliver unforgettable experiences for fans in Spain.
As part of the partnership, bwin will launch exclusive activations, special promotions, and personalized content for Spanish fans. The company will work closely with the NFL to promote football in Spain and engage local fans.
Bwin has previously served as the NFL's official sports betting partner in Germany and Austria. This new partnership in Spain is significant for bwin's growth in one of its key markets.
The Detroit Lions have also made headlines recently, confirming BetMGM as the team's first Official Sports Betting Partner. Meanwhile, the NFL has formed a similar deal with Paddy Power in the UK and Ireland, ahead of the first game to take place on Irish soil.
This partnership between bwin and the NFL comes with a focus on safe and responsible gaming. Both parties are committed to promoting responsible gaming practices and ensuring a safe and enjoyable experience for fans.
Curry Sloan, Entain's managing director for Canada, Iberia, and Latin America, expressed his excitement about this partnership. Sloan considers it an important step in Entain's growth strategy, aiming to increase the company's presence in Spain, one of its key markets.
Additionally, bwin will serve as the official sports betting partner for Super Bowl LX in Spain. Fans can expect a series of exciting events and promotions leading up to the big game.
With this partnership, the NFL and bwin aim to bring fans in Spain even closer to the action, making the upcoming Madrid game an unforgettable experience for football enthusiasts across the country.
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