Cars, frozen track, distinctive style, and automotive culture showcased at the globe's most stylish ice racing event
In the world of automotive events, the Mille Miglia, scheduled for 2025, stands out as a unique race and fashion parade that is eagerly anticipated. But that's not all that's exciting in the Polestar universe.
Polestar, the electric performance car brand, is set to create a stir with its Electric Garage. The location of this high-tech haven is yet to be announced, but one thing is certain: it will be a hub for experiencing the thrill of electric mobility.
At the heart of the Electric Garage lies the Polestar 5, a car that promises to be Polestar's most powerful yet. This electric sedan is set to become available to customers later this year, and it's safe to say that anticipation is high.
The Electric Garage is more than just a showroom. It's an immersive experience designed to create a movement. Belgian racing driver Shana Claessens, who recently had the chance to drive the Polestar 4 at Circuit Zolder, mirrors this sentiment. She finds getting behind the wheel of a Polestar to be an exhilarating experience.
The Electric Garage offers more than just test drives. It features high-tech racing simulators, allowing visitors to experience the thrill of racing without leaving the ground. Additionally, there's a bespoke racing helmet painting service, adding a personal touch to your racing gear.
Polestar's Strategic Creative Director, Dan Persson, believes that the Electric Garage is about creating thought-provoking, hands-on moments. This philosophy is evident in the design of the Electric Garage, which is intended to challenge traditional notions of what a car showroom can be.
Sergio Marques, a Polestar owner, encapsulates this spirit. For him, the Polestar Electric Garage is not just a destination; it's a journey. He finds home wherever his Polestar takes him, with Jokkmokk being his home for one weekend in late February.
The Polestar Electric Garage is not just a stop on the racing calendar; it's a testament to the future of electric mobility. With its innovative design and immersive experiences, it's clear that Polestar is pushing the boundaries of what a car showroom can be.
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