Cashback platform CashKaro records an increase in revenue to approximately 3500 million Indian rupees during the fiscal year 2024-2025.
CashKaro and EarnKaro Achieve Significant Growth in 2024-25
CashKaro, a cashback and affiliate commerce platform based in Gurugram, has reported impressive growth in the fiscal year 2024-25. The company, founded by Swati and Rohan Bhargava in 2013, generated Rs 350 crore in revenue, marking a 20.7% increase from the previous year's Rs 290 crore.
The platform, along with its sister app EarnKaro, collectively drove over Rs 6,000 crore in gross merchandise value (GMV) for more than 1,500 partner brands. This growth is a testament to the platform's continued success in the fashion, beauty, D2C brands, financial products, and banking sectors.
Travel is seen as a future growth category for CashKaro and EarnKaro. The companies are also expanding into loans, aiming to broaden their offerings and further increase their GMV.
EarnKaro contributed 2.3 billion of the 2.5 billion traffic leads generated in FY25. Telegram is the primary engine for EarnKaro's affiliate commerce traffic, accounting for 85% of its traffic.
CashKaro and EarnKaro have delivered 2.5 billion clicks to partner brands this year alone, demonstrating their effectiveness in driving customer engagement. The companies have also paid out over Rs 1,000 crore in direct bank transfers to users since inception, and over Rs 1 billion from 2013 to 2019.
The group is now targeting more than $1 billion in GMV for FY26. Swati Bhargava, co-founder of CashKaro, stated that the rising cost of customer acquisition via platforms like Google and Meta has made performance-driven, ROI-positive channels like CashKaro more valuable than ever. CashKaro is positioned as a low-cost acquisition channel for brands, particularly at a time when marketing costs on platforms like Meta and Google are rising.
Despite the growth, CashKaro and EarnKaro reported an EBITDA loss of about Rs 21 crore for FY25, compared to Rs 15 crore the year prior. The companies have raised over Rs 250 crore to date, backed by Kalaari Capital, Affle Global, Korea Investment Partners, and the late Ratan Tata.
CashKaro and EarnKaro completed over 36 million transactions during the fiscal year, with a consumer retention rate above 90%. These figures highlight the strong loyalty and engagement of the platform's user base.
In summary, CashKaro and EarnKaro have achieved significant growth in the past year, expanding their offerings and driving impressive revenue and GMV for their partner brands. The companies continue to innovate and explore new growth categories, positioning themselves as key players in the affiliate commerce industry.
