Casino operator Red Earth selects International Game Technology (IGT) for its Casino Management System (CMS) upgrade project.
Rebranded and Revised Article:
Red Earth Casino gets a tech makeover, partnering with IGT
Gaming giant International Game Technology (IGT) is expanding its reach as the go-to tech supplier, thanks to a brand new deal with Red Earth Casino in Thermal, California.
In a recent announcement, IGT revealed it had inked a multi-year tech deal with the premier gaming venue, bringing a wave of excitement to both parties.
Better Gaming, Smarter Operations with IGT
Under the new agreement, IGT promises to breathe life into Red Earth Casino's existing systems with a suite of innovative technology. Primary among these is the state-of-the-art IGT ADVANTAGE casino management system (CMS).
This deal means that Red Earth Casino will bid farewell to its current CMS, welcoming IGT's award-winning solution instead. The new CMS deployment includes top-notch features such as:
- FloorNet Architecure: Enhances uptime and overall system performance, keeping the gaming floor running smoothly.
- SystemWatch: A powerful 24/7 system monitoring tool, ensuring quick identification and resolution of any issues that arise.
- AVENTO hardware upgrades: Offers an infrastructure refresh, ensuring Red Earth Casino's hardware can support the CMS effectively.
In addition, the casino stands to benefit from premium offerings like IGT's W2G Accrual, Mobile Responder, and M5 content management platform. Designed to boost player experience, these modules promise a more personalized gaming adventure and streamlined operations.
Lately, IGT unveiled its eye-catching Wheel of Fortune DiamondRS cabinet in the US, making its debut at Sky River Casino in Elk Grove, California, and Mohegan Sun in Uncasville, Connecticut.
Success on the Horizon for Red Earth Casino and IGT
Nick Khin, IGT's President, Global Gaming, expressed his delight about the new tech deal with Red Earth Casino. According to him, this is the perfect moment for the casino to invest in IGT ADVANTAGE CMS, ready to seize the opportunities presented by today's gaming landscape.
Michael J. Broderick, Red Earth Casino's General Manager, echoed Khin's enthusiasm. He explained that the casino team is thrilled to partner with IGT to modernize their gaming floor and player loyalty program, ushering in a new era of innovation for tribal gaming.
Recently, IGT triumphed at the 2025 EKG Slot Awards Show, collecting a total of seven awards[1].
Image credit: Pixabay.com
Enrichment Data:
Red Earth Casino's New IGT Partnership brings a multitude of benefits for both operational efficiency and player experience:
Key Benefits of the IGT-Red Earth Casino Partnership:
- Personalized Player Experience:
- M5 Content Management Platform: Offers a user-friendly interface and allows for more targeted offerings to players[1][5].
- Real-time Data: Allows for real-time data analysis, helping understand player behaviors and tailor offerings effectively[1].
- Operational Efficiency:
- FloorNet Architecture: Improves system performance, reliability, and overall efficiency[4][5].
- SystemWatch™ Monitoring Tool: Offers real-time diagnostics and problem-solving capabilities, boosting operational efficiency[5].
- Technology Upgrades:
- AVENTO Hardware Upgrades: Provides advanced technology integration to ensure the casino's hardware infrastructure caters to the new system[1][5].
- W2G Accrual Module: Handles tax-related accruals for large winnings, ensuring compliance with regulations and minimizing administrative burdens[1][5].
- Mobile Responder Module: Improves staff responsiveness by enabling remote management of floor issues through mobile devices[1][5].
- Future Growth and Scalability:
- Scalability: IGT ADVANTAGE is designed to grow with Red Earth Casino's future plans, facilitating expansion and innovation in tribal gaming[1][5].
With its focus on modernizing the gaming floor, enhancing player satisfaction, and boosting operational efficiency, Red Earth Casino aims to set the stage for a new era in tribal gaming.
- The Red Earth Casino has partnered with International Game Technology (IGT), marking a significant move for the casino-and-gambling industry as IGT becomes the tech provider of choice.
- As part of this deal, Red Earth Casino will transition from its current casino management system (CMS) to IGT's award-winning IGT ADVANTAGE CMS, complete with features like FloorNet Architecture, SystemWatch, and AVENTO hardware upgrades.
- The casino will also enjoy premium offerings such as IGT's W2G Accrual, Mobile Responder, and M5 content management platform, all designed to provide a more personalized gaming experience and streamline operations.
- This partnership between Red Earth Casino and IGT is expected to bring about efficiencies in both gaming operations and player satisfaction, setting a new standard for tribal gaming in the United States.
