Chicago's ASI Marks Its 15th Anniversary with Excitement and Style
The Advertising Specialty Institute (ASI) marked its 15th anniversary in style, hosting a national trade show in Chicago from July 15 to 17 at McCormick Place. This year's event featured 750 exhibiting companies, including numerous Counselor Top 40 suppliers and 105 exhibitors new to Chicago.
The event was a hub of activity, with 50 education sessions, leading suppliers, 22 team-building distributor sales meetings, and a keynote by Erik Wahl. The keynote was sponsored by Showdown Displays (asi/87188). Erik Wahl, a renowned artist and motivational speaker, delivered an inspiring talk that captivated the audience.
ASI Chicago showcased digital equipment for attendees to experience firsthand. The event also featured new packaging ideas, traditional decorating techniques applied to new products, and a new Signage + Decoration pavilion, produced in partnership with ST Media. The Signage + Decoration pavilion received significant interest from distributors, with Canon Solutions America (asi/14976) being a part of it. Suppliers also visited the pavilion to see new equipment they should be specifying for their factories.
The event was a platform for networking and learning, with ASI's education including a special half-day session with business coach Stephen M.R. Covey titled "Selling at the Speed of Trust." The show was a favourite of entrepreneurs, CEOs, and small-business owners, providing them with opportunities to connect and grow their businesses.
ASI Chicago also hosted the prestigious 2014 Counselor Awards. Norman Hullinger of alphabroder was named 2014 Counselor Person of the Year, while Suzanne Worwood of 4imprint Inc. was named 2014 Counselor International Person of the Year.
The exhibitors were pleased with the opportunity to display their latest products and talk to numerous distributors. One such exhibitor, Jennifer Grigorian from Hit Promotional Products, praised the traffic at The ASI Shows and the one-on-one time with customers.
Total distributor attendance was over 4,300, from distributor firms based in 42 states and eight countries. The search results do not contain information about which company sponsored Randy Paar from Canon Solutions America in 2014 to support the ASI Chicago exhibition.
Registration for the 2015 ASI Shows opens on July 19 at www.asishow.com. The 2015 shows include ASI Orlando, ASI Dallas, ASI Long Beach, ASI New York, and ASI Chicago. ASI's president, Timothy M. Andrews, emphasized "innovation" as a key theme at ASI Chicago, setting the tone for the upcoming shows. The event also featured the debut of the #ASIpromocar, an "Art Car" decorated with promotional products, adding a touch of creativity to the festivities.
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