City of Ho Chi Minh initiates stimulus program to bolster tourism sector
The Ho Chi Minh City Department of Tourism has announced a tourism stimulus program aimed at boosting the city's tourism industry and reaching its target of welcoming 10 million international visitors and 50 million domestic visitors by the end of this year.
The program, which runs until the end of the year, includes a series of events and multi-experience activities in various fields, designed to excite tourists as they explore the city. These events and activities will be organized by the coordination of the city's sectors, with the HCM City International Travel Expo (ITE HCMC) scheduled to be held from September 4 to 6 being a highlight.
The total value of the e-vouchers for the stimulus program is over VNĐ4 billion (US$152,000). The e-vouchers can be used for booking flight tickets and hotel rooms through applications and websites that have signed up with the department. The service ecosystem accompanying the stimulus program aims to provide a comprehensive experience, including accommodation, cuisine, and health care for tourists.
The service ecosystem includes airlines, hotels, restaurants, resorts, and spas, with the department planning to apply technology and digital transformation in promotional activities, service booking, and tourist care. The Ho Chi Minh City Department of Tourism will also coordinate with the business community to build a diverse and convenient service ecosystem.
The stimulus program offers discounts and incentives on air tickets, hotel rooms, and culinary experiences. However, no specific information about the discounts, incentives, or mega sales event during the HCM City International Travel Expo (ITE HCMC) for these new events has been provided.
In the first seven months of this year, the city received more than 4.55 million international visitors and 21.7 million domestic visitors, up 48% and 8.2% respectively. Tourism revenue was estimated at VNĐ140.3 trillion ($5.3 billion), a year-on-year increase of 29.9%. The city is expecting tourism revenue to reach VNĐ290 trillion ($11 billion) this year.
The director of Ho Chi Minh City's Tourism Department, who announced the tourism stimulus program, is not explicitly named in the provided search results. However, the deputy director mentioned is Ha Van Sieu, and the deputy director from Ho Chi Minh City's tourism authority is Bui Thi Ngoc Hieu.
The city's tourism, cultural, industrial and commercial, and foreign affairs sectors will organize events for tourists until the end of the year. The exact details of these events are yet to be disclosed.
The stimulus program and the events organized by the city's sectors are part of Ho Chi Minh City's efforts to revive its tourism industry, which has been significantly impacted by the COVID-19 pandemic. The city's tourism industry is a crucial part of its economy, contributing significantly to its GDP and employment.
In conclusion, the Ho Chi Minh City Department of Tourism has launched a tourism stimulus program to boost the city's tourism industry and reach its target of welcoming 10 million international visitors and 50 million domestic visitors by the end of this year. The program includes a series of events and multi-experience activities, discounts and incentives on air tickets, hotel rooms, and culinary experiences, and a comprehensive service ecosystem. The city's tourism, cultural, industrial and commercial, and foreign affairs sectors will also organize events for tourists until the end of the year.
