College Sports Governing Body Grants Over $80 Million in Name, Image, and Likeness Deals
In a significant move to protect college athletes, the National Collegiate Athletic Association (NCAA) has partnered with Venmo to combat online harassment and abuse.
Under the partnership, Venmo will implement increased monitoring to identify and mitigate instances of abuse and harassment. This includes monitoring social media trends and events during games for hostile interactions, as well as ongoing monitoring of student-athletes' accounts to help manage an influx of requests based on game performance.
Most of the harassment on Venmo comes in the form of requests for payment from gamblers who lost a bet related to the athlete. To address this issue, Venmo will work directly with athletes to implement additional security measures as needed.
The partnership also includes a dedicated hotline for athletes to report abuse and harassment. Furthermore, Venmo will provide a best-practices guide for athletes to stay safe on its platform, and education on account security is also part of the partnership.
The College Sports Commission (CSC), responsible for approving contracts worth $600 or more between college athletes and third-party companies, has announced that it has cleared over 8,300 name, image, and likeness (NIL) deals worth nearly $80 million. The CSC's NIL Go digital platform, launched on June 11 following the House v. NCAA settlement, allows schools to directly pay athletes for their NIL and offers them an opportunity to make money from outside groups.
Despite the large number of NIL approvals, 332 deals have not been cleared, 75 have been resubmitted, and none have entered arbitration. The CSC recently released its first NIL Deal Flow Report, highlighting activity from June 11 - August 31, 2025.
Schools are allowed to spend up to $20.5 million per year on NIL deals for athletes. The NFL Players Association partnered with Venmo in 2025 to protect college athletes from harassment and abuse in online payments, following the NCAA's research which revealed that close to 20% of online abuse and harassment directed at college basketball and football players on social media is connected to sports betting.
The NCAA-Venmo partnership is a significant step towards ensuring the safety and well-being of college athletes in the digital age.
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