Compare Survey Panels for Product Enhancement: MTurk, Centiment, and AYTM
In the realm of market research, leveraging third-party tools and resources for remote focus groups has become increasingly popular. One such tool that has caught the attention of many is Centiment, a survey respondent panel tool specifically designed for market research.
Remote focus groups, once conducted in-person, are now being held online using survey respondent panel tools like Centiment. This shift has opened up new opportunities for businesses to gather feedback and insights, brainstorm new product ideas, identify risks, and understand user expectations, all from the comfort of their own offices.
Centiment has been declared the winner among the three survey respondent panel tools reviewed in a recent article. The tool offers a wealth of features, including advanced targeting capabilities and actionable market insights. Users can target a specific demographic, age, industry, income level, education, and many other characteristics, making it easier to gather data from the right audience.
Centiment also provides users and focus groups with real-time survey results, allowing teams to make quick decisions based on the data collected. The tool is feature-rich yet easy to use, with a responsive, helpful, and knowledgeable support team.
Another survey respondent tool reviewed in the article is AYTM. AYTM focuses on delivering an excellent survey experience, with an auto-complete feature implemented to help with the learning curve for custom survey logic. Users can design and build their survey directly in the platform without the need for a third-party survey creation tool. AYTM offers a wealth of features, including advanced targeting capabilities and actionable market insights.
Amazon Mechanical Turk (MTurk) is another popular survey respondent tool. MTurk offers control over costs as users can dictate survey respondent compensation. The tool is easy to use for setting up and publishing surveys, but setting up a completion code for third-party data analytics can be complicated. MTurk received a grade of B+ (3.53 out of 5 possible points) and does not offer live chat or support, but has a help center, FAQs, and other resources to assist users.
When reviewing survey respondent panel options, criteria such as feature richness, time to get going, ease of use, and price are considered. Scaling resources is important for marketing and development teams to run remote focus groups effectively. Companies offering online survey tools include SurveyMonkey, which provides fast, AI-supported creation of surveys and forms with professional templates, global audience panels, and advanced analytics and automation features. Other tools mentioned in the context of data analytics include Qualtrics and Tableau.
Focus groups involve subject matter experts or key stakeholders working with a product development or marketing team. These groups help with brainstorming, gathering feedback, identifying potential concerns, researching users' expectations, reviewing prototypes, and verifying minimum viable products (MVPs).
Unlike other survey respondent panel tools, users have the opportunity to work with a team of survey professionals through Centiment to launch a survey. Centiment also offers integrations with popular survey tools like Qualtrics, Survey Monkey, Typeform, and more. However, Centiment does not advertise its pricing; users must request a quote.
In conclusion, remote focus groups are a valuable tool for businesses looking to gather feedback and insights from their target audience. Tools like Centiment, AYTM, and MTurk offer various features and benefits, each catering to different needs and budgets. When choosing a survey respondent panel tool, it's essential to consider the tool's features, ease of use, pricing, and the level of support offered.
