Comprehensive Guide on Crafting Brochures for Accessibility
In the digital age, creating accessible brochures is not just a best practice, but a necessity. An accessible brochure is a physical or digital document that can be easily read, understood, and navigated by a wide range of individuals, including those with disabilities.
To ensure information is available to and usable by everyone, it's crucial to organise the content logically with a clear information hierarchy. Maintaining a consistent font style throughout the brochure enhances comprehension and reduces cognitive load. Sans-serif fonts like Arial are often more accessible than serif variants like Georgia.
Accessible brochures should also be keyboard navigation-friendly. This means that all interactive elements can be accessed using only a keyboard, which is essential for individuals who may not be able to use a mouse or touchscreen.
Maintaining a strong contrast between text and background colours is essential for readability and meets WCAG 2.2 Success Criterion 1.4.3. The WCAG Color Contrast Checker can be used to check the contrast ratio of text/image and background colours in a few clicks. Using an accessible colour palette that is distinguishable by individuals with colour blindness is important for inclusive design. Tools like the Accessible Color Palette Generator can help in selecting the right palette.
When it comes to images, graphics, and illustrations, it's important to use descriptive alt text. This text provides a description of the visual content, which screen readers can read out to users who are unable to see the images. Avoid using generic phrases like "Click Here" or "Read More" as link text. Instead, provide context within the link text.
In some countries, there are legal requirements to make digital content, including brochures, accessible. Failing to make brochures accessible can result in remediation costs and litigation. In the US alone, there was a 12% year-over-year increase in web accessibility lawsuits in 2022.
Our platform offers a free accessible design tool to create brochures that comply with accessibility standards, including adherence to WCAG guidelines for barrier-free design. The Accessible Design Tool on our platform offers in-built accessibility tools, such as the ability to set alt text, edit the reading order, and test for color contrast compliance. Our platform's Accessible Design Tool shows the reading order and allows for manual editing in a simple drag-and-drop format.
Inclusive design increases visibility, builds brand reputation, and increases the bottom line. By creating accessible brochures, you are not only ensuring legal compliance but also demonstrating your commitment to providing a barrier-free experience for all users. The goal of an accessible brochure is to provide information and content in a way that is inclusive and barrier-free.
Inclusive design is not just the right thing to do, but it is also good for business. By making your brochures accessible, you are opening up your content to a wider audience, which can lead to increased engagement and conversions. So, let's make accessible brochures the norm, not the exception.
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