Data-driven advertising agency Horizon Media continues to bolster its data focus, bringing on board a seasoned executive from Merkle to spearhead its data strategy.
In a significant move for the media industry, Horizon Media, one of the largest independent media agencies, has hired Coleen Kuehn as the Executive Vice President, Chief Business Solutions Officer. Kuehn, a seasoned marketing, media, and ad tech professional with over 20 years of experience, is expected to contribute to Horizon Media's ongoing efforts to improve its data-driven services.
Kuehn's arrival at Horizon Media comes after her departure from Dentsu's Merkle, where she served as the Executive Vice President overseeing the travel, media, and entertainment practice. Her start date at Horizon Media is set for June 14.
The restructuring of Dentsu's operations in the U.S. may have created opportunities for other media agencies, and Horizon Media appears to have seized this chance to gain a competitive edge. The hiring of Kuehn is part of Horizon Media's strategy to strengthen its data and analytics capabilities.
In her new role at Horizon Media, Kuehn will provide leadership to client teams using the agency's data-centric approach. This strategic move could potentially position Horizon Media to strengthen its competition against Dentsu's restructured operations in the U.S.
The restructuring of Dentsu's operations in the U.S. may have impacted the overall market dynamics, and it has been speculated that this change may have led to the departure of key employees, including Coleen Kuehn. The search results do not provide information about Kuehn's predecessor company before she joined Horizon Media.
Horizon Media is renowned for its emphasis on data and analytics, and the hiring of Kuehn is a testament to this focus. As an industry leader, Horizon Media continues to demonstrate its commitment to providing innovative and data-driven solutions to its clients.
The restructuring of Dentsu's operations in the U.S. may have affected the travel, media, and entertainment sector, given Kuehn's expertise in this area. However, the implications of this change are yet to be fully understood.
The media industry is dynamic, and changes in the market landscape can lead to opportunities for growth and innovation. The hire of Coleen Kuehn by Horizon Media is a clear example of how agencies are adapting to these changes and positioning themselves for success in the digital age.
