Decrease in Tourist Visits to Las Vegas by 12% in July; Tourism Authority Counters Pessimistic Forecasts for the City
The Las Vegas Visitors and Convention Authority (LVCVA) is taking proactive measures to boost visitation numbers, which have seen a significant decline in recent months.
In a scheduled press conference on Friday morning, LVCVA CEO Steve Hill will address the current tourism situation in Las Vegas. The decline in visitor numbers has been a concern for the city, with the LVCVA reporting 3.1 million visitors in July 2025, a drop from 3.5 million in the same month the previous year. This represents a 12% decrease in visitation, not just for Las Vegas, but across the United States.
Despite the drop, the convention segment saw a year-over-year increase of 10.7% for the month of July. Convention business is up 2.1% for the year, offering a glimmer of hope.
In an effort to attract more visitors, the LVCVA is focusing on entertainment in the summer and fall. The summer campaign features social-media influencers for budget offerings, while the Raiders playing the Chargers on Monday Night Football a few days later and the Canelo Alvarez and Terence Crawford fight at Allegiant Stadium on Sept. 13 are expected to draw crowds.
Plenty of business groups, trade shows, and attractions are lined up for the fall, providing a potential boost in visitation. The LVCVA is also forming partnerships with companies like Expedia to promote Las Vegas in travel searches.
However, the decrease in hotel occupancy, which stood at 76.1% in July 2025, down 7.6 points compared to the same month in 2024, is a cause for concern. Visitors to Las Vegas, particularly those driving in from Arizona and California, are staying with family and friends in greater numbers, impacting hotel occupancy. The number of visitors staying with family and friends is different enough from the norm that the LVCVA is investigating the trend.
Resorts anticipate a bounce back in visitation for the fourth quarter and 2026. More announcements regarding visitation boosting efforts are expected in the next couple of weeks.
As the situation unfolds, the LVCVA remains committed to its mission of boosting visitation and revitalising the tourism industry in Las Vegas.
Read also:
- Impact of Alcohol on the Human Body: Nine Aspects of Health Alteration Due to Alcohol Consumption
- Understanding the Concept of Obesity
- Lu Shiow-yen's Challenging Position as Chair of the Chinese Nationalist Party (KMT) Under Scrutiny in Donovan's Analysis
- Tough choices on August 13, 2025 for those born under Aquarius? Consider the advantages and disadvantages to gain guidance
