Denmark Launches Gambling Awareness Campaign Focusing on Individuals Aged 18-24 Years Old
Denmark is on a mission to educate and protect the younger demographic from the risks associated with gambling. The Danish Gambling Authority has launched a novel campaign, designed to captivate the attention of young adults aged 18 to 24.
The heart of the campaign is a 30-second video, brimming with a friendly yet firm tone. A rugged-looking character pops up on screen, approaching two casual gamers engrossed in their mobile games. He queries, "Are you playing smart?" The message is not a warning but a friendly reminder. The video, meant to be engaging, embodies the Danish Gambling Authority's approach to imparting crucial messages in a relatable and interesting manner.
According to Anders Dorp, the Director of the regulator, the campaign's core message revolves around playing smart. Despite the fact that many young adults will still engage in gambling, the regulator aims to ensure they do so responsibly and are aware of the potential risks.
The video will be disseminated through various channels, including social media, streaming services, educational institutions, and fitness centers. The Danish Gambling Authority is banking on a blend of physical and digital advertisements to convey its message effectively.
It's worth noting that although the majority of Danes gamble online using licensed sites within the country, nearly 10% of gamblers resort to unregulated or offshore sites. This figure emphasizes the importance of such campaigns in fostering a safer and more responsible gambling environment for young adults in Denmark.
The Danish Gambling Authority's strategy also aims to spread awareness about the ROFUS self-exclusion system, which allows individuals to exclude themselves from gambling should they feel the need to control or cease their gambling habits.
With campaigns like these, Denmark takes a significant step towards promoting responsible gambling and minimizing the risks associated with black market activities.
The Danish Gambling Authority, in an attempt to educate young adults about the risks of gambling, has devised a novel campaign featuring a 30-second video. This video, highlighting the importance of "playing smart," will be disseminated through a mix of social media, streaming services, educational institutions, and fitness centers. The regulator, Anders Dorp, emphasizes that while the campaign doesn't aim to discourage gambling altogether, it seeks to ensure that young adults are aware of the potential risks and play responsibly. In addition to the campaign, the authority also plans to increase awareness about the ROFUS self-exclusion system, offering individuals the choice to exclude themselves from gambling whenever needed.
