Detroit Lions Secure BetMGM as Their Initial Sports Betting Collaborator
The Detroit Lions have announced a significant partnership with BetMGM, marking their first official sports betting partner. This partnership, a continuation of their years-long relationship, aims to offer Detroit Lions fans exciting new opportunities to engage with their favourite team.
Rod Wood, the president of the Detroit Lions, expressed the team's commitment to providing innovative and engaging experiences for their fans. As part of this collaboration, BetMGM has revamped its platform and mobile app, designed specifically to cater to the needs of NFL fans.
The revamped platform and mobile app are expected to be ready for the new NFL season, offering sports wagers on Detroit Lions games, as well as two new casino games: Motor City Slingo and Gridiron Goal. These games, inspired by the Detroit Lions' branding and imagery, are a part of BetMGM's efforts to extend its collaboration beyond sports betting into iGaming.
The partnership between the Detroit Lions and BetMGM includes various activations, fan promotions, and more, all aimed at increasing engagement across all existing channels. The Lions are seeking new ways to entertain and involve their fans, especially during unusual times, and this partnership is a significant step towards that goal.
The Detroit Lions are known for their commitment to their fans, continuously looking for ways to enhance fan experiences. This partnership with BetMGM is a testament to that commitment, offering a unique blend of sports betting and iGaming experiences tailored specifically for NFL fans.
While the exact details of the partnership are yet to be fully disclosed, it is clear that the Detroit Lions and BetMGM are set to provide fans with more worthwhile experiences ahead of the new NFL season. Stay tuned for more updates on this exciting partnership.
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