Differentiating Your SaaS Brand from the Crowd: A Guide
Stand-Out SaaS Brands: Ditching the White Noise
In the bustling world of Creative Digital Agencies, KOTA, based in Clerkenwell London, is making a name for itself by specializing in Creative Web Design, Web Development, Branding, and Digital Marketing. One such brand that has benefited from KOTA's expertise is Intercom, a SaaS brand that has made a significant impact in the industry.
Intercom, from day one, has embraced a calm, remote-first vibe that resonates with its audience. This approach, combined with a clear and memorable brand identity, has helped Intercom stand out from the crowd.
Good brand visuals are essential in making a product easier to understand, reinforcing emotion, and making people feel something, fast. A good brand doesn't try to please everyone, but stands for something. For instance, Intercom refuses to sound like a robot and calls out bloated enterprise tools, setting itself apart from competitors.
Many SaaS brands, however, follow the same design formula, leading to a blur of similarities and a lack of memorability. If a brand doesn't say something clear, memorable, and different, people may not stick around long enough to understand what the product does.
The fix for a forgettable SaaS brand involves ditching cliches, writing like a person, designing with intent, showing up with a point of view, building emotion into the experience, and saying one thing well, not everything vaguely. A stand-out SaaS brand picks a fight, sounds human, uses the right visuals, and owns its niche.
Examples of brands that stand out include Superhuman, Tella, Vev, and Almanac. Each brand has a unique approach to design, tone, visuals, and niche. These brands are not afraid to be different, and it's their individuality that sets them apart.
To evaluate a brand's strengths and weaknesses quickly, KOTA has developed the Brand Pulse Audit tool. This tool helps brands understand where they stand and what they need to do to stand out in a sea of sameness.
In conclusion, in a world where SaaS brands are a dime a dozen, it's essential to have a clear, memorable, and different brand identity. By ditching cliches, writing like a person, designing with intent, and owning your niche, a SaaS brand can rise above the white noise and make a lasting impact.
