Digital Gift Cards Introduced in Player Reward Programs by InfiGifts and Blackhawk Network
Commercial Casinos in the US Embrace Digital Gift Cards for Enhanced Loyalty Programs
In a significant move to personalize customer rewards and boost loyalty programs, commercial casinos in the United States, including the American Place Casino in Waukegan, Ill., are turning to digital gift cards from partners such as Blackhawk Network through platforms like InfiGifts.
The partnership between InfiGifts and Blackhawk Network is a significant step in the evolution of casino gifting strategy, according to InfiGifts founder and CEO Azam Husain. As customers become more comfortable receiving gift rewards in a digital format, this collaboration provides operators with a digital avenue to distribute rewards at significant scale.
Starting this month, American Place Casino patrons can receive InfiGifts digital cards through their mobile devices, casino kiosks, or with the help of an attendant using the InfiGifts portal on a tablet or players club computer. These digital cards offer access to Blackhawk's catalog of offerings, ranging from merchandise, dining, entertainment, to exclusive experiences.
Jared Bodnar, head of enterprise marketing for Blackhawk Network, is proud to partner with InfiGifts to bring real-time digital gifting to casinos. This partnership enables casinos to create a seamless, personalized, on-demand gifting experience, catering to the unique preferences of each player.
By broadening reward options beyond traditional cash or points, allowing fast delivery of rewards digitally, and enhancing player satisfaction with personalized offerings, digital gift cards support tiered loyalty programs with tailored incentives. In fact, 58 percent of customers are willing to spend more than the value on their gift card, as much as five times more.
InfiGifts digital cards are a strategic addition to loyalty programs, as brands that strategically integrate gift cards can effectively drive repeat visits and customer engagement. By 2028, digital gift cards are expected to account for almost 43 percent of total gift card spending.
Operators can choose to spotlight businesses or brands that are especially popular in their region when distributing digital rewards. Blackhawk Network operates the world's largest network of branded payments, including gift cards, and distributes them in 28 countries, offering a broad range of options for players, including dining, retail, travel, entertainment, and digital services.
In conclusion, through partnerships with Blackhawk Network and platforms like InfiGifts, US commercial casinos like American Place Casino are leveraging digital gift cards to customize the player experience within their rewards programs, making these programs more dynamic, flexible, and customer-centric.
Technology plays a significant role in the integration of digital gift cards into casino loyalty programs, as platforms like InfiGifts are utilized to distribute these rewards. This technological advancement in finance, courtesy of partners like Blackhawk Network, allows casinos to cater to the unique preferences of each player in the casino-and-gambling sector.
