Digital gift cards introduced in player reward programs by InfiGifts and Blackhawk Network, allowing players to redeem earnings as digital gifts
In a groundbreaking move, InfiGifts and Blackhawk Network have teamed up to modernize the digital gifting strategy in U.S. commercial casinos. This partnership introduces digital gift card rewards into casino loyalty and comp programs, offering players immediate, personalized digital redemptions as part of their rewards.
The collaboration enables casinos to digitally upgrade their comp programs, allowing players to instantly redeem loyalty points for a wide variety of branded digital gift cards. This move expands the variety and personalization options of reward offerings available to casino customers, creating a more flexible and attractive player rewards ecosystem.
Leveraging Blackhawk Network’s position as a global leader in branded payments and InfiGifts’ digital gifting expertise, the partnership delivers a seamless player experience with digital incentives tailored to commercial casino environments. The InfiGifts Digital Gift Card offers access to Blackhawk's extensive catalog of offerings, allowing players to split their rewards across multiple gift cards and receive them instantly.
The new strategy represents a modernization in the way commercial casinos in the U.S. handle player rewards, aligning with broader gaming industry trends towards instant, personalized, and digital-first solutions that improve customer loyalty and operational efficiency.
American Place Casino in Waukegan, Ill., north of Chicago, is set to debut the "InfiGifts Digital Gift Card" this month. Casinos can now offer a seamless, personalized, and on-demand gifting experience through the integration of InfiGifts.
InfiGifts founder and CEO Azam Husain stated that this partnership is a significant step in the evolution of casino gifting strategy. The partnership gives operators a digital avenue to distribute rewards at significant scale. By 2028, digital gift cards are expected to account for almost 43 percent of total gift card spending.
Operators can choose to spotlight businesses or brands that are especially popular in their region, making player rewards hyper-personalized. Interestingly, 58 percent of customers are willing to spend more than the value on their digital gift cards, up to five times more.
Younger consumers are increasingly participating in loyalty programs and are more likely to redeem loyalty points for gift cards. Customers can receive InfiGifts digital cards at casinos via mobile devices, kiosks, or with the help of an attendant using tablets or players club computers.
Brands that strategically integrate gift cards into loyalty programs can effectively drive repeat visits and customer engagement. Blackhawk Network operates the world's largest network of branded payments, such as gift cards, underscoring their commitment to this partnership.
Jared Bodnar, head of enterprise marketing for Blackhawk Network, is proud to partner with InfiGifts to bring real-time digital gifting to casinos. InfiGifts founder and CEO Azam Husain emphasized that digital gift cards should be seen as another piece of the overall gifting puzzle, with the primary goal remaining rewarding loyal players.
The InfiGifts-Blackhawk partnership is set to revolutionize the way casinos reward their loyal customers, offering a more modern, flexible, and personalized gifting experience.
- The InfiGifts-Blackhawk partnership will introduce digital gift card rewards into casino loyalty programs, providing players with immediate, personalized digital redemptions.
- The collaboration between InfiGifts and Blackhawk Network allows casinos to digitally upgrade their comp programs, offering a wide variety of branded digital gift cards as part of player rewards.
- Younger consumers are increasingly participating in casino loyalty programs and are more likely to redeem their loyalty points for gift cards, making digital gift cards a preferred option for this demographic.
- The InfiGifts-Blackhawk partnership is set to revolutionize the casino industry by offering a more modern, flexible, and personalized gifting experience, aligning with broader trends towards instant, personalized, and digital-first solutions.
