Digital version of Film Stories issue 15 now available for purchase and immediate download
In the world of entertainment, film studios and toy manufacturers have a long history of teaming up to capitalise on the popularity of movies. This partnership dates back to the launch of a Sean Connery-inspired James Bond doll, marking the first action figure to tie into a movie's release.
However, not all movie tie-ins have been successful. There have been instances in the past where these collaborations went horribly wrong, with poorly executed tie-ins involving both film studios and toy manufacturers. The specific details of these instances are not provided, but it's safe to say that they did not meet the expectations of fans.
Despite these occasional missteps, the practice of licensed movie tie-ins has been lucrative over the years. One such success story is Disney's strategy during the 1990s, which saw a significant turning point with the release of Dick Tracy.
Directed by Warren Beatty, Dick Tracy was a groundbreaking film in Disney's movie strategy. The studio utilised a new method of film funding through Silver Screen Partners, resembling modern crowdfunding. This revolutionised film financing in the 1980s and early 90s, as Silver Screen Partners partnered with major studios like Disney, Warner Bros., and Columbia Pictures. This partnership marked a turning point because it demonstrated the effectiveness of raising capital through public investment, enabling higher-budget and riskier projects.
Dick Tracy served as a significant turning point in Disney's movie strategy during the 1990s, and the film remains a notable example of successful movie tie-ins.
Meanwhile, conversations among film fans often veer towards hypothetical films and ideas for cult movies. But what makes a cult movie? While the answer may vary, one thing is certain: cult movies capture the imagination and resonate with audiences in a way that transcends the typical movie-going experience.
This article first appeared in Film Stories issue 37.
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