Directory signs along the A92 highway guide motorists toward the KOENIGmuseum
In a bid to improve the visibility and accessibility of the KOENIGmuseum, the city of Landshut has installed new tourist signs on the A92. These signs, located near the Landshut-Essenbach interchange (direction Munich) and just before the Landshut-West exit (direction Deggendorf), are designed to catch the eye of travelers and promote cultural tourism.
The high-format design of the signs, measuring 2.40 meters wide and 3.60 meters high, is intended to highlight the motif of the Great Kugelkaryatide, a renowned work of sculptor Fritz Koenig. The motif, known even to those unfamiliar with Koenig and his work, was chosen in a design competition held by the city of Landshut in summer 2021. The signs were designed by the Landshut agency "Kreativoli", who were selected by the competition jury.
The Great Kugelkaryatide is not just a local icon. "The Sphere", as it is also known, has since become a global symbol against terrorism. Originally standing between the Twin Towers of the World Trade Center in New York, it was recovered, albeit damaged, after the terrorist attacks of September 11, 2001.
Dr. Alexandra von Arnim, director of the KOENIGmuseum, states that "The Sphere" represents the work of Fritz Koenig better than any other sculpture. She explained that the high-format design's intention is to highlight the motif better.
The cost of the sign pair is around 40,000 euros, a figure provided by the city marketing director, Michael Bragulla. The city of Landshut is responsible for bearing the cost of the signs, which were installed after the prescribed public hearing procedure by the Federal Highway Company.
The idea to advertise the KOENIGmuseum with tourist signs on the A92 came from Landshut's ice hockey legend Alois Schloder and the former cultural officer of the city, Helmut Stix. Mayor Alexander Putz expressed gratitude for this idea, stating that the city administration was happy to take up this initiative. Alois Schloder and Helmut Stix, as members of the jury of the design competition, actively contributed to the implementation of the project they had initiated.
With these new signs, the KOENIGmuseum is poised to attract more visitors and contribute to the local economy, enhancing cultural tourism in the region.
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