Discussing Gambling with ScoreConnect CEO, Antonio Ruggeri
Rewritten Article:
With rapid growth in the LatAm sports betting market, operators need agile tools to keep pace. Enter scoreconnect, a tech firm delivering AI-powered messaging that connects with players on their preferred platforms, such as Telegram and WhatsApp. Talk Gambling sat down with scoreconnect to discuss how their smart, real-time communication boosts engagement, retention, and revenue.
How is scoreconnect innovating its AI capabilities for a faster-moving market like LatAm sportsbooks and operators?
scoreconnect zeroes in on seamless communication where players spend most of their time: Telegram, WhatsApp, and so forth. We leverage AI to automate the entire communication flow, including behavior-triggered messages and dynamic promotions tailored to individual profiles. Brand operators in LatAm benefit from instant, personal, and impactful messaging, enhancing engagement, driving retention, and surging revenue. It's not solely about speed; it's also about relevance and clear objectives in every message sent.
Personalization is key to player engagement. Explain how scoreconnect's AI adapts messaging or promotional content to individual players' behaviors or preferences?
True personalization depends on real-time, seamless adjustments to customize messages without intruding into users' experiences. scoreconnect's AI system monitors player behavior continuously, adapting message content, delivery, and timings accordingly. In other words, everything happens behind the scenes, without the need for manual segmentation or delayed campaigns. Players are presented with offers tailored to their actions, delivered efficiently through platforms already trusted and preferred by them.
You've recently partnered with TriunfoBet, Juega en Linea, and Aposta 1. What aspects of these brands make them an ideal fit for scoreconnect's platform?
We seek collaborators viewing real-time communication as a key growth factor, not just a side project. These brands, TriunfoBet, Juega en Linea, and Aposta 1, grasped from the outset the necessity of engagement happening where players already are. They didn't wish to integrate a simple CRM system. Instead, they sought a cutting-edge platform to drive dynamic interaction, personalized offers, and instant response across a variety of channels. This alignment in prioritizing speed, focus, and operational execution ultimately sealed their position as scoreconnect partners.
The LatAm market is continually evolving for online gaming and sports betting. What does scoreconnect plan to achieve to differentiate itself from both local and international competitors?
We value simplicity. Most competitors focus on building intricate systems or expanding service offerings. scoreconnect concentrates on one essential aspect: connecting with players at a personal level, delivering communication tailored to their interests and platform preferences. We want to stand out by delivering remarkable outcomes, not just showing off an expansive list of features.
Can you foresee the future roles of AI and messaging in the iGaming and sportsbook industries over the next 2-3 years?
Conversational AI is poised to revolutionize the way users place bets, with live betting markets potentially being generated in real-time. Messaging platforms will become competitive battlegrounds for sustained player engagement. Users expect immediate, personalized interactions and immersive experiences. AI is quickly transitioning from a luxury option to a necessity. Operators will require systems designed to predict behavior, adapt messaging dynamically, and automate retention efforts effortlessly. scoreconnect is already oriented for such a future, prepared to assist operators in staying ahead of the game.
What's your long-term vision for scoreconnect, particularly in relation to new markets and technology adoption?
The vision remains clear. We aspire for scoreconnect to set the standard for instant, tailored communication between operators and players, transcending regional boundaries and embracing various markets worldwide. In the next few years, and even sooner, scoreconnect will support engagement not just within the gaming sector but across industries, provided real-time, trusted communication bolsters growth. The tech we are developing, such as real-time data orchestration, AI-driven personalization, instant messaging automation, are designed to scale beyond iGaming. However, the underlying principle remains consistent: communication must feel natural, relevant, and immediate.
- To keep up with the fast-paced LatAm sports betting market, operators are turning to scoreconnect, a tech firm that uses AI to automate communication on preferred platforms like Telegram and WhatsApp, streamlining engagement, retention, and revenue.
- scoreconnect's AI system adapts messaging or promotional content to individual players' behaviors and preferences, ensuring real-time, seamless adjustments without disrupting users' experiences.
- In partnering with TriunfoBet, Juega en Linea, and Aposta 1, scoreconnect looks for brands that prioritize real-time communication as a crucial growth factor, seeking a cutting-edge platform for dynamic interaction, personalized offers, and instant response.
- scoreconnect distinguishes itself in the crowded market by concentrating on personalized communication tailored to players' interests and platform preferences, aiming to deliver outstanding results rather than an exhaustive list of features.
- The future of AI and messaging in the iGaming and sportsbook industries is likely to see conversational AI revolutionize user experiences, with real-time betting markets generated dynamically and messaging platforms battling for sustained player engagement.
- scoreconnect aims to set the global standard for instant, personalized communication between operators and players, transcending regional boundaries, and embracing various markets, while also expanding technology adoption beyond the gaming sector.
