Discussing Gambling's Evolution: The Rising Significance of Artificial Intelligence
Revised Article:
🔔 Machine Learning Rules the Roost in iGaming 🎲🤖
In the latest chat fest on iGamingFM, EvenBet Gaming CEO Dmitry Starostenkov spills the beans on why machine learning is the bee's knees in the iGaming world.
Starostenkov emphasizes the vital role of AI in crafting a safer, more engaging gaming environment. This includes honing in on player behavior and boosting overall experiences, all while ensuring players gamble responsibly.
Cracking the whip, he says: "We're beefing up our leadership team and expanding our tech squad to level up with machine learning and AI gameplay."
Over the past few years, EvenBet has made remarkable strides in AI adoption, fending off fraud and implementing innovative, next-gen gaming features that delight the newest generation of players. From lively chat options and promotional mechanics to throwable objects, the future looks savvy and exciting!
Building a safer, more thrilling playground is the name of the game, Starostenkov affirms.
Guesting on the episode is industry expert Kate Chambers, who underscores the crucial role of deep-dive insights in shaping iGaming's path forward. She highlights the importance of AI adoption not just for toeing the regulatory line but also for unlocking ethically sound opportunities.
"AI's the future, mate," Chambers says, alluding to the need to forecast trends and harness AI responsibly and innovatively.
The podcast's focus zooms in on the findings presented in EvenBet's latest E-Book, Core iGaming Trends and Challenges in 2023, which taps into the collective brains of industry professionals.
This year, EvenBet plans to take the E-Book a notch higher by beefing up the respondent pool and drilling deeper into insights, particularly on marketing channels, social media's role in the industry, and HR-related aspects.
Chambers concludes, "Regular research like what EvenBet's doing is utterly essential for our industry."
🎧 Want more deets? Check out the full episode here.
Background Info:
Machine learning is reshaping the iGaming industry, improving numerous key aspects:
- Personalized Player Experiences: AI digs into player behavior and preferences, enabling personalized experiences, tailored promotions, and game suggestions.
- Predictive Analytics: By crunching historical data, AI algorithms foresee player behavior, enabling affiliates to create targeted marketing and content strategies.
- Real-Time Risk & Fraud Mitigation: AI-powered systems pick up on betting pattern anomalies, slashing risks like bonus abuse and questionable wagers.
- Operational Efficiency: AI optimizes operational processes, lowers costs, and improves efficiency by automating tasks and enhancing decision-making.
- AI-Infused Customer Support: AI chatbots offer instant customer support, shrinking wait times and boosting user satisfaction.
- Market Expansion: By analyzing regional trends and player behavior, AI helps operators tailor their offerings to new markets, expanding reach and growth.
- Responsible Gaming: AI spots problematic gaming habits, paving the way for timely interventions and promoting responsible gaming practices.
These advancements are transforming the iGaming landscape by making it more engaging, secure, and tailored to individual players, while supporting regulatory compliance and operational efficiency.
- With artificial-intelligence technology playing a significant role in shaping a safer and more engaging gaming environment, EvenBet Gaming is strengthening its leadership team and expanding its tech squad to enhance machine learning and AI gameplay, aiming to personalize player experiences, predict behavior, and combat fraud in the casino-and-gambling industry.
- In the ever-evolving iGaming world, industry expert Kate Chambers underscores the importance of deep-dive insights in shaping the industry's future, emphasizing the need to harness artificial-intelligence responsibly and innovatively, not only for regulatory compliance but also for unlocking ethically sound opportunities, ensuring a safer gambling experience for all players.
