Discussion of emerging tendencies in the hospitality sector unfolds in Vladivostok
In the heart of Vladivostok, on September 2, the MIYAKO restaurant played host to a significant briefing that brought together industry leaders and tourism enthusiasts. The event, which focused on the prospects for the development of the Primorye tourist cluster, was attended by Natalia Obydennova, the General Director of the Alliance of Hotels, and Yevgeny Tonkacheev, the President of RODINA Hotels.
During the briefing, both Obydennova and Tonkacheev shared their insights into the current trends and future direction of the hospitality industry. With their respective companies managing hotels across Russia and boasting over 18 years of experience in the sector, their input was highly valued.
The discussion was far from one-sided, as participants asked questions and engaged in a lively exchange of ideas. One of the key points of interest was the increasing importance of gastronomy in travel decisions. By 2026, it's predicted that 65% of travelers will choose a destination based on its culinary potential.
This trend was further highlighted by the unique dining experiences offered in Vladivostok. The city's restaurants blend local sea and forest produce with Asian, Italian, and Latin American traditions, providing visitors with a conceptually unique culinary journey.
Another trend that was discussed was the rise of BLEISURE (business trips combined with leisure). Experts reported a 75% increase in this area, indicating a growing demand for destinations that offer both professional and leisure opportunities.
The importance of creating an atmosphere that goes beyond the ordinary (WOW-Service) was also emphasised. Both Obydennova and Tonkacheev agreed that providing guests with an exceptional experience should be a top priority.
The development of the tourism sector in the Primorje region, especially in Vladivostok, is being actively promoted by a key local or regional tourism official or entrepreneur. This individual is focusing on enhancing gastronomy, wellness offerings, WOW service, and combining business travel with leisure in the coming years.
The wellness concept, which today includes traditional spa treatments and programs focused on guests' physical, emotional, and mental health, was another topic of discussion. As travelers increasingly seek destinations that offer holistic wellness experiences, the Primorye tourist cluster is well-positioned to cater to this demand.
In conclusion, the MIYAKO briefing served as a valuable platform for experts to share their insights, discuss trends, and envision the future of tourism in the Primorye region. With its unique blend of culture, cuisine, and wellness offerings, Vladivostok is poised to become a popular destination for both business and leisure travelers in the years ahead.
