Disheveled beauty aesthetic of Prada's A/W 2025 collection challenges big tech's algorithmic standards
Prada's A/W 2025 Collection: Embracing Raw Glamour and Questioning Femininity
Prada's Autumn/Winter 2025 collection, titled "Raw Glamour", is making waves in the fashion industry. The collection, a pitch for liberation according to fashion features editor Jack Moss, continues the agenda set at the recent Prada womenswear and menswear seasons.
The collection, presented during a time of technological progression leading to political regression, emphasizes the urgency of asking questions about beauty standards for women. Miuccia Prada and Raf Simons are at the forefront of this conversation, using their platform to challenge societal norms and expectations.
Carey Mulligan played a roster of different personas in the campaign, donning various wigs by Guido Palau. The hair style for the collection was unconventional, with backcombed hair giving the appearance of unwashed and slept-on hair. Static electricity was used to lift loose strands at the crown into delicate tufts.
The make-up was equally as bold. Unkempt eyebrows were the central focus, with Pradascope mascara and soon-to-be-released eye pencils used to create an exaggerated fuzz and ultra-dense appearance. Lips were given just a touch of balm, keeping the focus on the eyebrows.
The collection subverted typical codes of 'feminine beauty', with complexions having a bare appearance. This approach aligns with the themes explored by author Ottessa Moshfegh, renowned for her lurid and 'unsavory' female narrators who speak to an unwillingness to conform to societal expectations. Moshfegh wrote a series of short stories for the S/S 2025 Ten Protagonists campaign.
The Prada A/W 2025 show notes question what femininity means today and how it can be defined. Miuccia Prada stated backstage that they are driven by algorithms. The person responsible for the beauty direction for Prada A/W 2025 is Coralie Salem, the Creative Director at Prada Beauty.
Prada's S/S 2025 womenswear season was a rejection of the 'derivative and expected'. There were distinct echoes of the 'frazzled' ponytails created by Guido Palau for Miu Miu A/W 2023 in the A/W 2025 collection. The questions around beauty standards for women are ever-evolving and infinite, and Prada's A/W 2025 collection is a testament to this ongoing conversation.
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