Disney begins to integrate ESPN content on its streaming platform, Disney+, starting December 4.
In a move that signals an exciting new era for ESPN, The Walt Disney Company has announced plans to bring ESPN content to its streaming service, Disney+, starting on December 4, 2024.
Disney has been steadily building Disney+ into a formidable streaming destination, boasting over 120 million core subscribers in just five years. With the introduction of ESPN, the platform is set to become an even more appealing destination for sports enthusiasts.
The ESPN Direct-to-Consumer (DTC) product, set to launch in the fall of 2025, will provide coverage of live sports, studio shows, and commentary. It will also offer more than just basic ESPN services, including various features yet to be detailed.
Bob Iger, Disney's CEO, has emphasised the value of live sports, contributing to an industry-leading portfolio of sports programming for Disney. He also expressed expectations for betting to be integrated into ESPN's DTC service.
The ongoing financial improvements in Disney's streaming businesses were apparent in its Q4 results for fiscal-year 2024. The conglomerate has invested heavily to make its streaming business a significant growth driver for the company.
Interestingly, 60% of new streaming subscribers in the U.S. are selecting ad-supported tiers, with 37% of total subs in the U.S. being AVOD subs. Globally, 30% of total subs are AVOD subs, indicating a growing preference for ad-supported streaming services.
With the integration of ESPN on Disney+, the streaming service is moving one step closer to bringing a full sports offering to Disney+ in the U.S. by early fall of 2025. Furthermore, Disney has secured rights to many popular sports for years to come, ensuring a steady stream of high-quality sports content for its subscribers.
As Disney+ continues to evolve, it is now the ultimate collection of high-quality content, offering something for everyone. The addition of ESPN content marks a significant step forward in Disney's plan to bring a full sports offering to Disney+. Stay tuned for more updates on this exciting development!
