Diversifying ADIHEX 2025 with Nutrition Knowledge and Digital Advancements - Al Dahra's Contribution
Al Dahra Showcases Digital E-commerce Platform at ADIHEX
Al Dahra, a leading global agribusiness company, participated in the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) from August 30 to September 7 at the ADNEC Centre in Abu Dhabi. The event provided an excellent platform for Al Dahra to demonstrate its leadership in the feed industry and engage with farmers, horse owners, and visitors.
During the exhibition, Al Dahra's initiative, Al Tannaf, showcased its feed products and introduced a digital e-commerce platform. This innovative platform allows customers to browse products, place orders, and have feed delivered directly to their farms, redefining the customer experience by offering farmers and horse owners an easier, smarter, and more reliable way to access feed solutions.
The digital platform underscores Al Dahra's commitment to combining agricultural expertise with digital convenience. Wissam Abbas, executive vice president - feed division at Al Dahra, stated that ADIHEX is an important platform for demonstrating Al Dahra's leadership in the feed industry.
In a session titled "The Power of Premium Forage in Today's Animal Performing World," Tarsha Walsh, a consultant nutritionist at Al Dahra, shared insights into the nutritional value of premium forage and its role in supporting animal performance. David Anderson and Kelly Smethurst, senior sales team leaders at Al Dahr ACX, provided further insights during the session.
Dr. Majed Al Suwaidi led another session at the Knowledge Hub during ADIHEX, exploring essential aspects of horse nutrition, regional challenges, and Al Dahra's tailored feeding solutions.
Throughout the exhibition, Al Dahra's team built relationships with both new and existing customers, highlighting the quality, nutritional value, and global sourcing of its feed products. Al Dahra's participation in ADIHEX 2021 marked another successful step in its mission to provide top-quality feed solutions to its customers.
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